Lululemon Athletica: Chip WilsonHow I Built This with Guy Raz

Lululemon Athletica: Chip Wilson

52分钟 ·
播放数292
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After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras.

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展开Show Notes
46:36 Success has a million fathers, but failure is an orphan. 太损了
20:45 从大学毕业生性别比例数据里发现机会(新客群):22-35岁的,单身、职业的、见多识广的、时尚、热爱锻炼的女性。
07:14 做出自己需要的短裤,scale,卖成爆款,exciting