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0In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail.
TIME-STAMPED SHOW NOTES:
- 00:27 Today’s Topic: A Response: Neil's Response to Critics On His New SEO Strategy
- 00:55 Neil had a concept where most of the marketing tools out there have tons of features that no one uses.
- 01:25 He figured he could build more usable versions and give them away for free.
- 01:40 Eric subscribed to a marketing podcast and the Marketing Director for AHREFS was on the show.
- 01:52 He and the two hosts ended up critiquing Neil’s strategy.
- 02:29 Most people don’t do anything with the “history”.
- 02:58 Neil believes his strategy is obvious.
- 03:25 Neil is unaware of the public response to his actions.
- 03:50 People think Neil is underestimating server costs and other expenses.
- 04:02 Critics also believe he is building up towards a paid tool.
- 04:20 Neil has no such plans.
- 04:54 The first version of Neil’s free tools will not have any link data.
- 05:55 Neil wants to add BuzzSumo-like reporting.
- 06:25 There are already basic capabilities in his free tools.
- 06:47 If no login is required for the tools, will someone create scrapers and destroy Neil’s server costs?
- 07:10 Neil thinks it is possible, but that it wouldn’t hurt him.
- 07:31 That is all for today!
- 07:59 Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
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