In episode #528, Eric and Neil explain how you can be an event speaker without being a household name. Tune in to hear how you can eventually earn money and a following speaking at conferences.
Time-Stamped Show Notes:
- 00:27 Today’s Topic: How to Get Paid to Speak Even if Nobody Knows You
- 00:34 Neil shares the story about his early days of public speaking
- 01:00 He didn’t get paid at first and had to cover his own expenses.
- 01:26 A Harvard Football player now gets paid $25,000 for speaking gigs at financial firms regarding sales training.
- 01:33 The football player continuously reached out to every speaker bureau and eventually, they offered him paid gigs.
- 01:42 He also self-publishes books and then mails them out to the companies and people for whom he would like to work.
- 02:10 When you first start out, reach out to different conferences and offer your services.
- 02:26 The first speaking gig that Gary Vee (Gary Vaynerchuk) ever did, he asked for $5,000, because he wasn’t sure what kind of money he could get.
- 02:41 Now, Gary gets $100,000 per event.
- 03:11 Bryan Harris came out with a tool to help people get speaking gigs.
- 03:30 Make a prospect list to help you set your goals.
- 03:37 You can hire telemarketers from Upwork for about $30/hour to help you do cold calling.
- 03:52 It would be worth speaking for free at popular conferences, because it will help you build up your speaker resume.
- 04:34 Neil spoke about Wikipedia at the Search Engine Strategies Conference. He did not generate any revenue, nor did he gain any followers.
- 04:54 After doing a few more events for free, he eventually began to ask for money.
- 05:14 Go to the speaker bureau sites and see where those people are speaking, because those are the conferences that are paying.
- 05:25 Neil charged $5,000 for his first paid gig.
- 05:37 Eventually, he began charging more money.
- 06:03 That’s it for today!
- 06:05 Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!
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