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0Have you ever thought about the type of information your potential customers might need before they: Decide to start shopping for what it is you offer; Decide they’re ready to buy what you offer; And/or actually decide to buy from you?
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
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Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.
Think about it…Roofing is a several thousand dollar expense. If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your ads. You have to build trust and be seen as an authority first before people will want to work with you.
Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months. 40% in three months selling several thousand dollar roofs! And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
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