#54. Troy Andrews: Science of Persuasion

Troy Andrews is a corporate trainer teaching Presentation Design & Delivery, Strategic Corporate Storytelling, Influential Communication, and Slide Design.  He incorporates the principles of Behavioral Science, Behavioral Economics, Nudge Theory and Persuasion Theory with business communication to help his clients maximize persuasive impact.  He's trained at Forbes 500 MNC companies like Nike, Porsche, IKEA, H&M and Under Armour and has taught presentation skills and design at institutions like Duke University and Fudan University Business School.  He is a contributing writer for Entrepreneur Magazine and recently spoke at Nudgestock 2020, an annual Behavioral Science event.  He is currently writing his first book on applying Behavioral Science principles to modern presentations to optimize persuasion.  Check out PresentationPersuasion.com

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