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Here's part 2 of our fantastic interview with Wavemaker's APAC CEO, Gordon Domlija. In this episode, Gordon discusses the challenges of managing a regional agency during Covid, and how his focus has been on creating a corporate culture in some markets that may have not seen each other for the past 2 years. Gordon also discusses the need for structural organization in his agency to meet the changing needs of his customers. You can also get Gordon's take on the Prada Wet Market - his agency did the work!
1. Hiring & retaining people & how Covid-19 has affected agencies in Asia
2. How does the industry keep the best people (it has lost the plot)?
3. Build your agency culture around fun
4. Structural re-organization is the big theme for 2022.
5. With massive discounts in China e-commerce, aren't we all racing to the bottom?
6. Gordon's take on the Prada Wet Market installation - brands just wanna have fun
7. Is China still a good market for foreign brands?
Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that only exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for marketing in China. Bryce & Ali are well connected to China for over 20 years and still work in the industry in Shanghai. They are both fluent Mandarin speakers, with Bryce reading and writing, while Ali gets away with using his thick Beijing accent.
For everything ShanghaiZhan: zhanstation.com
Donate & become a ShanghaiZhan Patron: www.patreon.com
Campaign Asia: www.campaignasia.com
Music: “Bad Cough Syrup by Bryce Whitwam
soundcloud.com
Bryce on Linkedin: www.linkedin.com
Ali on Linkedin: www.linkedin.com
Gordon on Linkedin: www.linkedin.com
