09.从小米的高端化战略聊聊：中国为什么做不出高端品牌？

袁嘉骏jiajun:认真哈哈哈

袁嘉骏jiajun:是的哈哈

袁嘉骏jiajun:很难，认知一旦建立，再改就费劲了

编号2538:我当时读到一篇08年的文章，讲的是印度市场LG和三星的竞争，这么多年过去了，它们的成败应该有所启发。 摘录如下： Samsung, on the other hand, focused on creating a premium brand image by emphasizing the design and technology aspects of its higher-priced products and building a more affluent customer base. “Customers would buy an LG [product] for their bedrooms but pick a Sony or Samsung for their living rooms,” says Gupta. Over the past couple of years, though, there has been a reversal of roles. Now, Samsung is reaching out to the price-sensitive masses, offering affordable, customized products. Samsung India deputy managing director Ravinder Zutshi explains the new strategy: “We want market leadership not only in the premium end, but also in the large-volume categories.” LG, meanwhile, is seeking to upgrade its image and product portfolio, thus moving from being a functional to an aspirational brand. “All our efforts are directed towards offering aspirational products that new-age customers can be proud of,” says Moon B. Shin, managing director, LG Electronics India Ltd. 2008-12-11 Korean Conquest: How LG and Samsung Won Over the Indian Market https://knowledge.wharton.upenn.edu/article/korean-conquest-how-lg-and-samsung-won-over-the-indian-market/

Maggie小麻同学

:最新一期shownotes里的可以进~

Maggie小麻同学

:更新啦！

HD687932z:二维码还可以更新吗？