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0We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-changer?
We're joined by Lisa Shiqi Yu, Founder, and CEO of GENLAB Group, based in Shanghai. GENLAB is a selective incubator supporting purpose-led entrepreneurs to complete their global vision. We are also joined by Elijah Whaley, who is VP of Marketing for Gainfluence, a company specializing in influencers for NFT & crypto projects.
1. Lisa and GENLAB's mission: finding Chinese brands with purpose, sustainable platforms, willingness to go global, and a bit of fun in their DNA.
2. Introducing Zeya - Hard Soda with No Pressure
3. Beauty & Influencers: Is the China KOL model exportable?
4. Moving beyond the First Year Momentum That Most Chinese Brands Face
5. China's Supply Chain Product Mindset to Meaningful Brands: What's Learned From Western Brands
6. Convincing a Chinese Brand Owner Wanting To Go Abroad to have a World View: It's Tough
7. Brand Building Outside of China for Non-Beauty: Leaning on Product
8. The Shein.com Story - From Fashion to Beauty?
9. Data Hub vs. Philosophical Brand Hub: who will win?
10. Perfect Diary: Will They Be China's L'Oreal?
11. Should a Brand Embrace Private Traffic?
12. A/B Test: Baijiu, Rocky Mountain Oysters, Cucumber Soda & Kool-Aid
About Lisa Shiqi Yu: www.lisashiqiyu.com
Elijah On LinkedIn: www.linkedin.com
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ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: www.linkedin.com
Ali on Linkedin: www.linkedin.com
