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5We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'll quickly learn why Jason is the undisputed expert on China retail.
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: www.linkedin.com
About Kantar Worldpanel China: www.kantarworldpanel.com
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