What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying attention to. What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all? We call these "BS Trends."
Ali's Trends:
1. China's Rise of Mindful Consumption: How can brands take advantage of this trend?
2. Personalization & AI: What do you win/lose as a marketer with hyper-personalization?
Bryce's Trend: The Revenge of Creative Mediocrity in social media + Quiet Selling: Chinese are getting bored & brands are getting lost. What to do about it?
The BS Trends...you'll have to listen and find out!
Mintel Trends Report: www.mintel.com
Mindshare Trends Report: www.mindshareworld.com
Accenture Live Trends 2024: www.accenture.com
Determ PR Trends 2024: www.determ.com
For everything ShanghaiZhan: zhanstation.com
ShanghaiZhan Theme Music: by Bryce Whitwam
soundcloud.com
Bryce on Linkedin: www.linkedin.com
Ali on Linkedin: www.linkedin.com

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Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that exists as a podcast. 

Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. Both fluent Mandarin speakers,  Bryce writes the language while and Ali gets away with using his thick Beijing accent. 

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ShanghaiZhan上海站播客

The Best of the Best China 2024 Trends Show