Founding Story: “The story of ASICS began in 1949 with Kihachiro Onitsuka, who founded the company with a vision to promote youth health through sports. This vision laid the foundation for what ASICS stands for today.”
Meaning of the Name: “ASICS stands for ‘Anima Sana In Corpore Sano,’ a Latin phrase meaning ‘A Sound Mind in a Sound Body.’ This motto has guided the brand’s commitment to promoting both physical and mental well-being.”
42
0