Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)Lenny's Podcast: Product | Growth | Career (private feed for amyguo@outlook.com)

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

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Bangaly Kaba was an early growth PM at Facebook, head of growth at Instagram, and VP of Product at Instacart and is currently Director of Product at YouTube overseeing a global team working on creator monetization. Bangaly has also been a growth advisor to dozens of companies, including Twitter, on the board of multiple companies, and is an active angel investor. In our conversation, we discuss:

• A simple framework for choosing where to work and what to work on

• The importance of “understand work”

• The “adjacent users” theory and how it can help you drive growth

• Advice for coaching product managers

• Invaluable lessons from his time at Instagram, Facebook, and YouTube

• Much more

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Find the transcript and references at: www.lennysnewsletter.com

Where to find Bangaly Kaba:

• X: twitter.com

• LinkedIn: www.linkedin.com

• Instagram: www.instagram.com

Where to find Lenny:

• Newsletter: www.lennysnewsletter.com

• X: twitter.com

• LinkedIn: www.linkedin.com

In this episode, we cover:

(00:00) Bangaly’s background

(06:31) Choosing where to work and what to work on

(08:39) The impact factor

(10:53) Evaluating the environment

(15:53) The manager component

(18:27) The skills part of the equation

(23:49) Advice on finding a mentor

(25:42) The power of “understand work”

(31:17) Operationalizing understand work

(37:55) Balancing understand work

(41:25) Managing complex change

(45:26) Effective management of product managers

(51:35) The role of product managers as coaches and team leaders

(54:52) Driving growth through flywheels and value proposition

(01:03:14) Understanding adjacent users

(01:08:41) The role of partnerships and SEO in Instagram’s early growth

(01:16:08) The secret behind Instagram’s growth

(01:25:37) Lessons from Facebook

(01:29:15) Failure corner

(01:31:58) Lightning round

Referenced:

• Impact = Environment x Skills: How to Make Career Decisions: www.reforge.com

• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): www.lennysnewsletter.com

• Casey Winters’s blog: caseyaccidental.com

• Ben Thompson’s newsletter: stratechery.com

• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: www.lennysnewsletter.com

• George Lee on LinkedIn: www.linkedin.com

• Bangaly Kaba: The Path to 1 Billion: Lessons Learned from Growing Instagram—CXL LIVE 2018: www.youtube.com

• What Is ‘Dogfooding’?: www.nytimes.com

• Bloom’s taxonomy: en.wikipedia.org

• Kevin Systrom on LinkedIn: www.linkedin.com

• Mike Krieger on LinkedIn: www.linkedin.com

• LeBron James: en.wikipedia.org

• Kobe Bryant: en.wikipedia.org

•  Mike Krzyzewski: en.wikipedia.org

• John Calipari: en.wikipedia.org

• Stripe: stripe.com

• Chief: chief.com

• Jobs to be done framework: jobs-to-be-done.com

• The Adjacent User: brianbalfour.com

• How the biggest consumer apps got their first 1,000 users: www.lennysnewsletter.com

• Alex Zhu on LinkedIn: www.linkedin.com

• From Brush to Canvas with Alex Zhu of Musical.ly: www.youtube.com

• Selena Gomez on Instagram: www.instagram.com

• Kim Kardashian on Instagram: www.instagram.com

• Rob Andrews on LinkedIn: www.linkedin.com

• Instagram’s growth speeds up as it hits 700 million users: techcrunch.com

Range: Why Generalists Triumph in a Specialized World: www.amazon.com

Deep Work: Rules for Focused Success in a Distracted World: www.amazon.com

Start at the End: How to Build Products That Create Change: www.amazon.com

• Flighty app: www.flightyapp.com

• Adam Grant on Instagram: www.instagram.com

Production and marketing by penname.co. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Lenny may be an investor in the companies discussed.



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