Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)

Karri Saarinen is the co-founder and CEO of Linear, an issue-tracking tool that has quickly become the fastest-growing and most beloved in the world. Before Linear, Karri was the principal designer and co-creator of design systems at Airbnb and the founding designer at Coinbase. In today’s episode, he shares:

• How to prioritize craft in product development

• The Linear method for modern software development

• How Linear operates with only one PM

• Why every product needs good design in 2023

• Strategies for staying focused amid distractions

• Linear’s unique hiring strategies

• Sneak peek of a soon-to-be-released Linear feature

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Find the full transcript at: www.lennysnewsletter.com

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Where to find Karri Saarinen:

• X: twitter.com

• LinkedIn: www.linkedin.com

• Website: karrisaarinen.com

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Where to find Lenny:

• Newsletter: www.lennysnewsletter.com

• X: twitter.com

• LinkedIn: www.linkedin.com

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In this episode, we cover:

(00:00) Karri’s background

(04:25) Overview of Linear

(06:43) Linear’s design process and its focus on quality

(12:25) Building a craft-oriented company

(16:41) Product management at Linear

(18:37) Strategies for launching a startup without a dedicated PM

(21:16) How Linear assists PMs in their roles

(23:46) Linear’s potential expansion in PM roles

(24:58) The importance of design

(29:08) Utilizing design and brand as distinct competitive advantages

(30:48) The importance of authenticity in branding and messaging

(33:08) How design reviews are conducted at Linear

(38:34) The Linear method for modern software development 

(40:07) Why productivity software should be opinionated

(41:23) Why Linear created “cycles” and how it works

(43:27) Why Linear doesn’t have metric-based goals

(45:07) How a business can thrive without metrics, PMs, and A/B testing

(48:04) A customer-focused approach to building product

(50:02) Adapting strategies for diverse products and domains

(53:05) Three techniques Karri uses to maintain focus

(56:47) Linear’s hiring practices 

(1:02:10) Paid work trials

(1:04:31) How to determine a candidate’s “product sense” 

(1:08:21) Linear’s growth journey and milestones

(1:14:18) How pricing strategies were initially introduced at Linear

(1:16:18) Linear’s journey to finding product-market fit

(1:21:44) The importance of online presence and authenticity in business

(1:24:59) Insight into the corporate culture at Linear

(1:28:29) Lessons learned during Karri’s transition from IC to CEO

(1:30:21) Sneak peek into the upcoming “asks” feature at Linear

(1:32:04) Lightning round

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Referenced:

• Linear: linear.app

• Vercel: vercel.com

• Nan Yu on LinkedIn: www.linkedin.com

• The Linear method: linear.app

• How Ramp builds product: www.lennysnewsletter.com

• Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor): www.lennyspodcast.com

• Eric Yuan on LinkedIn: www.linkedin.com

• The Timeless Way of Building: www.amazon.com

• Zen and the Art of Motorcycle Maintenance: www.amazon.com

• John Wick: Chapter 4: www.imdb.com

• Silo on AppleTV+: tv.apple.com

• Philips Hue lights: www.philips-hue.com

• Finnish salmon soup recipe: jernejkitchen.com

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Production and marketing by penname.co. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.