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We usually say "something landed" instead of "something lands"
Something is understood/ make sense
Ex: The whole plan wasn't understood by employees, so thy came up with a new idea.
Role Play
A: What do u think about the joke about couch?
B: To be honest, it didn't land for me.
A: What can make it better?
B: I think it will make sense to the audience if u pause it a bit before the punchline.
A: U think they would get it then.
B: I think it would help a lot, otherwise the jokes may not be understood.
A: Ok, I will try it that way.