📊 Marketing Management: G-STIC & Beyond

"Marketing Management" offers a comprehensive overview of marketing principles and practices in today's dynamic world. It covers the G-STIC framework for marketing planning, emphasizing goal setting, strategy formulation, tactical execution, implementation processes, and control mechanisms. The text explores the new marketing realities shaped by technology, globalization, and social responsibility. Furthermore, it examines consumer behavior including psychological processes and the buying decision process. It also emphasizes brand building, value creation, customer relationships, and socially responsible marketing practices, illustrated with diverse examples from successful global companies.

Timeline of Main Events

• 5000 years ago: Origins of Ayurveda in the Vedic culture of India.
• 17th Century: Foundation of Fiskars in Finland.
• 18th Century: Roots of Timisoreana brand in Romania.
• 1943: Ingvar Kamprad founds IKEA in Sweden.
• 1948: Dick Stack founds DICK'S Sporting Goods in Binghamton, NY.
• 1980: MUJI founded as a private label for Japanese supermarket The Seiyu.
• 1982: Limited Brands purchases Victoria's Secret.
• 1987: Howard Schultz purchases Starbucks with the help of local investors.
• 2004: T-Mobile incorporated in the United States.
• 2004: Google launches Gmail.
• 2005: Google launches Google Maps.
• 2006: Dr. Dre and Jimmy Iovine launch Beats by Dre headphones.
• 2006: Green Mountain purchases Keurig.
• 2007: Gilt was launched.
• 2010: Frito Lay unveils Sun Chips compostable bag.
• 2010: Kraft acquires Cadbury.
• 2016: AB InBev acquires SABMiller.
• 2017: Škoda delivers more than 1.2 million vehicles.

Cast of Characters

• Philip Kotler: Co-author of "Marketing Management, Sixteenth Global Edition."
• Kevin Lane Keller: Co-author of "Marketing Management, Sixteenth Global Edition."
• Akio Morita: Former president of Sony, known for the vision of "personal portable sound" that led to the Walkman.
• Fred Smith: Founder of FedEx, aiming to deliver mail anywhere in the United States before 10:30 am the next day.
• Baba Ramdev: Founder of Patanjali Ayurved, producing personal care and food products in the Ayurvedic tradition.
• Reuben Mattus: Founder of Häagen-Dazs, who created the name and focused on high-quality ingredients.
• Ingvar Kamprad: Founder of IKEA.
• Dick Stack: Founder of DICK'S Sporting Goods.
• Leslie Wexner: Founder of Limited Brands, who purchased Victoria's Secret.
• Howard Shultz: Purchased Starbucks in 1987, envisioned Starbucks as a “personal treat” for its customers
• Dr. Dre: Musician and entrepreneur, co-founder of Beats by Dre.
• Jimmy Iovine: Music mogul and entrepreneur, co-founder of Beats by Dre.
• James Dyson: Founder of Dyson Corporation, known for innovative product designs.
• Kevin Plank: Founder of Under Armour.