Win by Focusing on Your Core Users

Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market.

Today we discussed:

00:00 Opening

00:09 Introducing Shane Murphy-Reuter

00:51 Extending Your Core Business

04:47 How Hyperfocus Protects Your Business

06:51 Find your Unique Advantage

10:28 Messaging for Clients with Different Needs

15:05 Shifting Mindset to Deal with Growth

17:00 Incentivizing Sales Teams

19:00 How Will AI Effect Scheduling Software

More About Shane Murphy-Reuter:

Check out Shane Murphy-Reuter's Website: calendly.com

Connect with Shane Murphy-Reuter on LinkedIn: www.linkedin.com

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: dtm.world