Does it spell the end of branding in China when Chinese consumers say they prefer functionality over pure emotional appeal, and 92% trust user-generated content over what brands say?
Listen in when two branding and advertising heavyweights, Jenny Chan and Stephen Drummond, guest on China Bizz in this episode.
And feel free to connect with me on WeChat: 158007612286

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CHINA BIZZ focus on how multinational corporations navigate the dynamic Chinese market - from transforming business strategies to uncovering untapped opportunities.
Produced right in the heart of China, the show brings you exclusive insights from top-tier business leaders and industry experts who’ve mastered the art of connecting with Chinese consumers.

CHINA BIZZ is an independent, private, non-profit project and the podcast and opinions shared here don't represent his employer.

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China Bizz

End of branding in China?

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