Sep 9 Why do we get addicted to social media

Do you really know｜为什么我们会沉迷于社交媒体？
Why do we get addicted to social media?

Is it fair to say that social networks were designed to be addictive then?
那么，能否说社交媒体网络在设计之初就是为了让人上瘾呢？

Maybe not only for that purpose, but at least to some extent. The techniques and features used on social media platforms exploit the brain's reward system.
也许让人上瘾并非唯一的目的，但至少在某种程度上是这样的。社交媒体平台上使用的技巧和功能利用了大脑的奖励系统。

Of course, it's in the interest of social media platforms to make their product addictive, because it leads to increased advertising revenue. The more time users spend on social media, the more ads they see, and the more data they generate. That means more profit for the platforms, and more influence for their owners.
当然，对社交媒体平台来说，让它们的产品具有成瘾性是符合它们的利益的，因为这会导致广告收入的增加。用户在社交媒体上花费的时间越多，他们看到的广告就越多，产生的数据也就越多。这意味着平台的利润更多，也意味平台所有者有更大的影响力。

To avoid falling into the trap, you need to schedule some time off from social media so that you can give your brain a break and maybe even allow yourself to get bored.
要避免陷入这种成瘾陷阱，你需要安排一些时间远离社交媒体，让你的大脑休息一下，甚至让自己感受无聊。

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