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0Erinome: Hello dear listeners! Welcome to our podcast. Today Enceladus and I are going to talk about a hot topic—how to make money on Xiaohongshu. You know, that popular app where people share life and products? Many say even zero followers can earn! Let’s start, Enceladus!
Enceladus: Wow, really? Zero followers? I thought you need lots of fans to make money. Tell me the first way!
Erinome: The first is "product exchange cooperation". It means brands send you free products, and you post notes about them. No follower limit! Like, if you share book lists, publishers might send you books. Or search "置换" (zhihuan) on Xiaohongshu, join groups, and apply for exchanges.
Enceladus: Oh, free products! But how do you make money from that? Just keep the products?
Erinome: Some people sell them on Xianyu! A student used many accounts to get exchanges, sold products on Xianyu, and made thousands a month. But… sad thing, it’s bad for your account if you do it long-term. Only good for beginners to start.
Enceladus: Oh no, that’s a problem. So just a过渡 (guodu) step, right? Any other zero-follower ways?
Erinome: Yes! "Goods Experience Station". Find products you like, apply to try. If you pass, post a video note as required. No审核 (shenhe), easy to make. But again,过渡 only! Many people post随便 (suibian) videos, data gets bad. Bad data = less future合作 (hezuo).
Enceladus: So two ways for zero followers, but not long-term. What if you have more followers, like 1000?
Erinome: Then you can join "Pugongying Platform"! It’s official for brand合作. You can take ads here. A blogger with 20,000 fans got 4,000 yuan per ad, 3 ads a month—more than most salaries!
Enceladus: Wow, 4k for one ad? That’s cool! Can you choose ads yourself?
Erinome: Yes! You can apply for "Xinya Cooperation" or "Gongchuang Cooperation" on the platform. But remember: never take ads privately! Official says use Pugongying, else your account might get limited. Bad for future合作!
Enceladus: Oh right, follow the rules. What about selling things directly? Like live streaming?
Erinome: Live streaming is another way! After 1000 fans, open the "live selection center" and "small list". A friend streams 3-4 hours nightly as a side job, makes 20,000+ a month!
Enceladus: 20k as a side job? That’s amazing! Any other selling way without live?
Erinome: Yes! "Note带货 (da huo)"—new function! 1000 fans + professional account can promote products in notes. Apply for samples, post notes, and get commission when people buy. A new function, so results vary, but brands like it more than paid ads.
Enceladus: Hmm, samples and commission. Nice. What if I have my own products? Can I open a shop?
Erinome: Absolutely! Zero followers needed, but you need a professional account. Sell physical products, like jewelry, or even courses (but not school subjects). A student sold no-source women’s clothes, 200,000 GMV a month—though 50% return rate, still 5,000 profit!
Enceladus: 5k profit is better than some full-time jobs! What about引流 (yinliu) to private WeChat? I heard people do that.
Erinome: Yes, but小心 (xiaoxin)! Xiaohongshu hates open yinliu. You can引导 (yindao) people to private chat, then add WeChat to sell fruits or services. But if you do it too openly, account gets in trouble.
Enceladus: So many ways! Let me list: exchange products, experience station, Pugongying ads, live streaming, note带货, shop, yinliu. Which is best for newbies?
Erinome: Start with exchange or experience station to learn. Then grow to 1000 fans for Pugongying or live. If you have products, open a shop. Avoid long-term exchange—bad for account!
Enceladus: Got it! So key points: zero-follower ways are exchange and experience station (过渡 only), 1000 fans unlock more, follow rules (no private ads, careful yinliu).
Erinome: Exactly! Everyone can try, but choose what fits. Okay, that’s all for today. Hope this helps! Thanks for listening, and see you next time!
Enceladus: Bye everyone!
