How to get up close with China’s consumers?

What if everything you know about Chinese consumers is wrong? Could your data be lying—and costing your business millions?

ChinaBizz, hosted by 25-year China business veteran Jacob Johansen, goes beyond dashboards and data sets to explore what really drives Chinese consumers and the companies trying to reach them. Each episode brings unfiltered conversations with business leaders, strategists, and innovators who challenge the conventional wisdom about China’s market realities.

In this episode, Jacob speaks with Olivia Plotnick, a Shanghai-based strategist who traveled through 32 Chinese cities in 60 days to uncover the stories, behaviors, and trends no report could ever capture. Together, they explore what her “pulse check of China” reveals about shifting definitions of luxury, new retail experiences, and the growing confidence of China’s younger generations.

Expect sharp insights, grounded observations, and lessons global brands can’t afford to ignore.