How a Company Survived 30 Years of Global Competition

When people talk about “China’s innovation,” it often centers on policy or subsidies. But here’s a different story.

This company chose a slower, harder path:

• Investing 10% of its revenue into R&D every year—consistently, for over three decades

• Entering the UK market in 2000, the US in 2004, and going public in 2006

• Competing in the high-end market where most Chinese firms don't even enterIt didn’t win by being cheaper or louder.

It stayed alive by being better—globally.

This clip reflects not just a business strategy, but a mindset shift: Long-term R&D, international learning, and climbing the value chain through products, not narratives.

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