How One Company Found Advantage in Emerging Markets

Margins in emerging markets are now higher than in China. But winning there takes more than low prices.In this episode, we look at how a Chinese medtech firm deployed its lab automation system in one of Southeast Romania’s largest hospitals—and helped cut lab operating costs by 34%.

Not through subsidies. Not through discounts. But by streamlining workflows, consolidating testing platforms, and delivering measurable operational value.This isn’t just a case study. It’s a signal:

In markets under pressure, companies that lead with innovation—not price—are starting to win.

What drives success across markets is universal: Innovation that customers feel in their bottom line.

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