Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. Then Modupe reflects on why focusing only on data and numbers aren't enough and how to reintroduce emotion and storytelling to help define change.
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Whatever your business conundrum, there’s a TED Talk for that — whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life — because business evolves every day, and our ideas about it should, too.

Follow Modupe on Instagram at @mnakinola and on LinkedIn at @mnakinola

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TED Business

The question that saved my company from bankruptcy | Sharon Price John

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