Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&M — while outperforming much of the beauty sector. Amin breaks down the unconventional moves driving that growth, from lightning-fast product cycles and hands-on AI experimentation to cultural bets like partnering with Hailey Bieber. Beyond beauty, e.l.f.’s playbook offers a sharp look at how speed and conviction fuel growth in a volatile market. Hear Amin’s conversation with Bob Safian in this recent episode, first published in the Rapid Response feed.
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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Masters of Scale

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

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