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0Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment.
Timestamps
(00:00) - Intro
(00:42) - Meet Tinna Loaiza and her marketing background
(01:15) - Building a faceless brand to 400,000 followers
(02:37) - Why we struggle to be ourselves in business
(03:57) - The "Silhouette Collage" exercise for identity
(05:31) - Recognizing signs of professional resentment
(07:32) - Steps to pivot into a new creative venture
(08:18) - Defining your minimum viable window for growth
(10:36) - How to package and test a new service offer
(13:38) - Content strategy: The 90-day implementation phase
(17:17) - Overcoming the pressure to fit a "polished" version
Check out today's guest, Tinna Loaiza:
LinkedIn: www.linkedin.com
Instagram: www.instagram.com
Website: tinnaloaiza.com
Check out The Futur:
Website: www.thefutur.com
Courses: www.thefutur.com
Linkedin: www.linkedin.com
Podcasts: thefutur.com
Instagram: www.instagram.com
Facebook: www.facebook.com
X : x.com
TikTok: www.tiktok.com
Youtube: www.youtube.com
Check out Chris Do:
LinkedIn: www.linkedin.com
Facebook: www.facebook.com
Instagram: www.instagram.com
X: x.com
TikTok: www.tiktok.com
Threads: www.threads.net
Behance: www.behance.net
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