大湾区出海启示录：中国品牌需兼顾全球化叙事与长期主义

本期《Marketing OGs》节目中，WPP Media中国CEO Rupert McPetrie分享了他对中国企业出海的一线洞察。以粤港澳大湾区为切入点，Rupert探讨了品牌应该如何寻找跨文化共鸣点，以及为何"长期主义"才是赢得海外消费者的关键。

In this episode of Marketing OGs, WPP Media China CEO Rupert McPetrie shares his frontline insights on Chinese brands going global. Using the Greater Bay Area as a lens, he explores how brands can find universal cultural touchpoints，and why long-term brand building is the key to winning global markets.