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0$1M Attention Guide: 15+ ways to get eyeballs on what you're building clickhubspot.com
Episode 845: Sam Parr ( x.com ) and Shaan Puri ( x.com ) talk to marketing legend Rory Sutherland ( x.com ).
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Show Notes:
(0:00) Intro
(1:44) Horsepower
(12:15) Reverse benchmarking
(17:38) Pay attention to what irritates you
(21:47) Ogilvy secrets
(27:28) Marketing hacks used by Apple, UBER, McDonald's
(36:35) direct response marketing 101
(1:08:50) Recommended reading
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Links:
• Alchemy - www.amazon.com
• Illusion of Choice - www.amazon.com
• Nassim Taleb books - www.amazon.com
• Ogilvy on Advertising - www.amazon.com
• Writing That Works - www.amazon.com
• When More Is Not Better - www.amazon.com
• Scientific Advertising - a.co
• The Choice Factory - a.co
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: joinhampton.com
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Check Out Shaan's Stuff:
• Shaan's weekly email - www.shaanpuri.com
• Visit www.somewhere.com to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: mercury.com
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
