How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess SmithMasters of Scale

How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith

37分钟 ·
播放数35
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When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a blank slate. Now, the Golden State Valkyries brand is boasting a unicorn valuation in just its second season. Smith talks with host Jeff Berman about building the brand from scratch, the rise of women’s professional sports, and why so many women in the C-Suite are former athletes. 

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