For centuries, people have described creativity as something mysterious: a flash of insight, a whisper from the muse, a sudden idea that seems to arrive out of nowhere. Psychologist Ap Dijksterhuis explores the hidden mental processes that lead to these moments of inspiration, and why breakthroughs often emerge when the mind is at rest. Should you worry about your memory? For many of us, forgetting a name or losing your keys feels like a small failure. But what if forgetting is actually one of the most important things your brain does? Check out our new video on the surprising (and reassuring!) science of forgetting to learn more. Episode illustration by Chloe for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How does the culture in which you live shape the life that you lead? We all know that culture affects the languages we speak and the foods we eat. But anthropologist Joseph Henrich says the impact of culture goes even further, reaching into our bodies and our minds. He takes us on a journey through time to show how human cultures create a "collective brain," and how that shared knowledge profoundly shapes who we are and how we live. Hidden Brain is headed back on the road this summer, for the latest leg of our Perceptions tour! Join Shankar as he shares key psychological insights from the first decade of the show. More information on tour stops and tickets can be found at our tour page. Episode illustration by Esma Melike Sezer for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some people are good at putting themselves in another person's shoes. Others may struggle to relate. But psychologist Jamil Zaki argues that empathy isn't a fixed trait. This week, we revisit a favorite episode about how to exercise our empathy muscles. Then, Leslie John answers listener questions about the benefits of opening up to others, in our latest installment of Your Questions Answered. Hidden Brain is now on YouTube! Check out our channel and subscribe so you don't miss any of our videos: https://www.youtube.com/@HiddenBrain Episode illustration by Getty Images for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In 2009, an old man died in a California nursing home. His obituary included not just his given name, but a long list of the pseudonyms he’d been known to use. In this classic 2019 episode, we trace the life of Riley Shepard, a hillbilly musician, writer, small-time con man and, perhaps, a genius. Then, on Your Questions Answered, psychologist Leslie John returns to answer your questions about when to share a secret, and when to keep it to yourself. You can find an online version of Riley Shepard's Encyclopedia of Folk Music here. There's a powerful tool almost all of us overlook when we're trying to improve a work project or help our kids with their homework. Learn more in this video on our new YouTube channel! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Last week, we looked at the hidden beliefs that can leave us feeling stuck in life. This week, in the second part of our conversation with behavioral scientist Dave Evans, we talk about radical acceptance. Dave shares why accepting reality as it is can be so difficult — and why it's an essential first step in building a meaningful life. Then, in the latest installment of Your Questions Answered, psychologist Sarah Schnitker returns to answer listeners' questions about patience. When something terrible happens in your life, are you destined to fall apart? In our latest YouTube video, we explore decades of research about how humans respond to grief, loss, and tragedy. Check it out, and subscribe so you don't miss any of our videos! Episode illustration by Getty Images for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We tell ourselves that meaning comes from impact, passion, or finding the “one right path.” But these beliefs can leave us feeling stuck — even when our lives look perfectly fine on paper. Behavioral scientist Dave Evans describes a new approach, borrowed from design thinking, to help us build lives that feel more alive, flexible, and real. What makes brave people different from the rest of us? It isn't a lack of fear — instead, it's a trait that might surprise you. Learn more in this video on our new YouTube channel. Episode illustration by Getty Images for Unsplash+. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the difference between being loved and feeling loved? Psychologist Sonja Lyubomirsky joins us to discuss the distinction, and how we can create a stronger feeling of closeness in our relationships. Then, in our latest installment of Your Questions Answered, psychologist Greg Walton returns to answer listeners’ questions about negative thought spirals. As individuals and as a society, we often overlook a strategy that can help us to improve our lives. We discuss this tool in a new video on Hidden Brain's YouTube channel. Please check it out, and let us know what you think! Episode illustration by Getty Images for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We like to think that good financial decisions come down to discipline and basic math. But the psychology of money turns out to be deeply complicated. Researcher John Dinsmore explains the hidden mental biases that shape how we think about spending, borrowing, and the future. We explore how these forces can steer us toward costly mistakes — and how to guard against them. Then, on Your Questions Answered, researcher Bobby Parmar returns to consider the upsides of embracing uncertainty. We're excited to share that Hidden Brain is coming to YouTube! Check out our trailer and subscribe so you don't miss our first three episodes, coming April 10. Episode art by Andania Humaira for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Should you tell a harsh truth if it will only cause pain? Or is it sometimes kinder to keep someone in the dark? Psychologist Emma Levine explores the unwritten rules that guide when people feel it’s acceptable to lie — and what those choices reveal about trust, harm, and our deepest moral values. In our companion Hidden Brain+ episode, we explore ways to bridge the gap between the many lies we condone in practice, and the lying we claim to hate. If you're a subscriber, that episode is called “Telling The Truth About Lies.” If you're not yet a Hidden Brain+ subscriber, please visit support.hiddenbrain.org or apple.co/hidden brain for a free seven-day trial. We're excited to share that Hidden Brain is coming to YouTube! Check out our trailer and subscribe so you don't miss our first three episodes, coming April 10. Illustration by Masantocreative for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? In this favorite episode from 2021, psychologist Jay Van Bavel explains how our group loyalties affect us more than we realize, and can even shape our basic senses of sight, taste and smell. Then, look out! There's a g-g-g-ghost! Psychologist Coltan Scrivner answers listener questions about the surprising benefits of scary entertainment. We're excited to share that Hidden Brain is coming to YouTube! Check out our trailer and subscribe so you don't miss our first three episodes, coming April 10. Episode illustration by Eva Wahyuni for Unsplash+. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We tend to see depression as an illness to eliminate, evidence that something has gone wrong in the brain. But what if low mood serves a purpose? Psychologist Jonathan Rottenberg examines the evolutionary roots of depression and reflects on his own painful experience with suicidal despair. He explores how depression can narrow our focus, and sometimes open the door to change. A note that this story includes a discussion of suicide. If you or someone you love is struggling with thoughts of suicide, there are people who can help. If you're inside the U.S., call or text 988, or visit the 988 Helpline online. If you’re outside the U.S., you can search for resources in your country on this site. Episode illustration by Runend Art for Unsplash Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Disgust is a strong emotion, one designed by evolution to protect us from danger and diseases. But disgust also spills into other areas of our lives, influencing our morals, our intuitions about right and wrong, even our politics. We talk with psychologist David Pizarro about how disgust is used to persuade and divide us, and why it remains such a potent force in public life today. Then, in our latest installment of “Your Questions Answered,” Huggy Rao returns to respond to listeners’ thoughts and questions about why big ideas fail. There's still time to join Shankar at one of our upcoming stops on Hidden Brain's live tour! Join us in Philadelphia on March 21 or New York City on March 25. And stay tuned for more tour dates to be announced soon! Illustration by Alvaro Montoro for Unsplash Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Charismatic leaders can inspire devotion and give people a powerful sense of meaning. They can also make us vulnerable. This week, we explore how figures across history have gained followers by offering clarity in moments of uncertainty — and why that clarity can come at a cost. Historian Molly Worthen explains how to recognize the spell of charisma, and why questioning it is essential to a healthy society. Then, on Your Questions Answered, Antonio Pascual-Leone returns to respond to listeners' thoughts and questions about moving on after a breakup. Do you have personal stories about being drawn in by a charismatic leader? A question about how we can be swept up in the spell of a mesmerizing person? If you’d be willing to share your question or story with the Hidden Brain audience, please record a voice memo on your phone. Then, email the file to us at feedback@hiddenbrain.org. Use the subject line “charisma.” Thanks! Our next stops on Hidden Brain's live tour are coming up in just a few weeks! Join Shankar in Philadelphia on March 21 or in New York City on March 25. More info and tickets are at hiddenbrain.org/tour. Episode illustration by Imhaf Maulana for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it do to a person to feel overlooked? This week, psychologist Gordon Flett examines how the absence of “mattering” can fuel loneliness, depression, and even violence. He outlines how feeling valued serves as a psychological buffer, and how simple gestures can rebuild a sense of meaning in ourselves and others. Then, in the second half of the show, listeners share their thoughts on finding healing in nature. Psychologist Marc Berman returns for the latest installment of our series "Your Questions Answered." Today's episode touches on topics related to loneliness, depression, and suicide. If you or someone you love is struggling, there are people who can help. If you're in the U.S., call or text the Suicide and Crisis Lifeline at 988. If you're outside the U.S., this site can help you find mental health resources in your country. Our next stops on Hidden Brain’s live tour are just weeks away! Join Shankar for an evening of science and storytelling in Philadelphia on March 21 or New York City on March 25. He’ll be sharing seven key psychological insights from his first decade hosting the show. And stayed tuned for more tour stops to be announced later this spring! Episode illustration by Martino Pietropoli for Unsplash+. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the time we're schoolchildren, we're ranked and sorted based on how smart we are. But what if our assumptions about intelligence limit our potential? This week, we revisit a favorite 2022 conversation with cognitive scientist Scott Barry Kaufman, who proposes a more expansive notion of what it means to be "smart." Then, in the latest installment of Your Questions Answered, psychologist James Cordova answers listener questions on accepting our romantic partners as they are. Our next stops on Hidden Brain’s live tour are just weeks away! Join Shankar for an evening of science and storytelling in Philadelphia on March 21 or New York City on March 25. He’ll be sharing seven key psychological insights from his first decade hosting the show. And stayed tuned for more tour stops to be announced later this spring! If you missed our original series with James Cordova, listen to How to Fix Your Marriage, Part 1 and How to Fix Your Marriage, Part 2. Episode illustration by ghariza mahavira for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.