Vol.23 A key man who drives the specialty coffee revolution-Talk with Sasa

2015, on the World Barista Championship stage in Seattle, Sasa Sestic represented Australia to take the crown; meanwhile, he introduced a new processing method - Carbonic Maceration to the world. Since then, Sasa Sestic and Carbonic Maceration process has been well known overnight.

As a previous National Olympics handball player, he is now a founder of ONA coffee (for roasted beans supply) and Project Origin (for Green beans supply). He is totally obsessed with coffee, while his real passion is to establish trust relationship with farmers, help them to have decent life at origins.

Project Origin connects over 100 farms in 18 different countries, his fermentation methods benefit countless farmers, green bean prices break records annually thanks to their effort.

As an entrepreneur, he led his team to overcome the most difficult period during the pandemic . He tried his best to look after every staff member, sacrificed numbers to save people, created a comfort zone to make everyone feel safe and secure.

Sasa is a man who is a spiritual icon in the specialty coffee industry. He never stops innovating, leads the team moving the industry forward to a better future. Like what he said "When I can help people to give them a better life, it returns true joy". 

『Guest Speaker』

Sasa Sestic

2015 World Barista Champion

ONA & Project Origin Founder 

『Table of Contents』

00:40 Opening

00:41 Guest Introduction 

01:43 The first origin trip to India 2012

04:37 Sasa's observation in relation to the rapid growth of specialty coffee in Chinese domestic market

06:19 The differences of coffee culture in different continents

09:42 Strategic adjustment in sales & marketing during the pandemic

10:56 ONA Coffee has been distributed to Dubai

11:25 Leadership in times of crisis

17:10 Origin facilities improvement & assist in coaching competitors during the pandemic

20:29 Friendship with Jamison Savage, a well-known coffee producer in Panama

23:33 Discussion on differences of Carbonic Maceration & Anaerobic Fermentation30:37 Discussion on boundaries of special processing & infused coffee

36:15 Why is the signature drink not popular in the western world?

41:28 Sasa's advice to freshmen who are willing to attend the competition

49:00 Rare Varietals start appearing on the stage after 2019

52:49 Sasa's closest coach - Hide Izaki

57:17 What does the "Coffeeman podcast" talk about?  

『Related videos & articles』

The coffee Man documentary

www.youtube.com

The coffee man podcast

podcasts.apple.com

2015 World Barista Championship presentation

 www.youtube.com

Leadership in times of crisis

www.youtube.com

Infused coffee

perfectdailygrind.com

perfectdailygrind.com  

『Host』

YIKE 

YUJIA 

YUNAN

If you like this channel, you can access via Apple podcast, Spotify, Google podcast and Overcast for listening. Cheers ~

BGM: The coffee song - Jack Botts 

Email: coffeepluspodcast@gmail.com