133.Beyond the Pedals: Brompton China Journey with Will B.A.

In this insightful podcast episode, Bessie engages in a candid conversation with WillButler-Adams, the CEO of Brompton Bicycle, to delve into the world of cycling innovation, brand building, and the unique journey of Brompton Bicycle. Will shares valuable insights into the philosophy behind Brompton, emphasizing the importance of a long-term commitment to customers and the community. This episode offers a unique perspective on how a brand like Brompton Bicycle is not just about bikes but about making a lasting impact.

Key Highlights:

• Origins and Philosophy: Will shares the philosophy behind Brompton Bicycle, emphasizing the commitment to quality, long-term relationships with customers, and the brand's contribution to making the world a better place.

• China Expansion: Will reflects on Brompton's experience in China, highlighting the positive shift towards using bikes as a mode of transport and addressing challenges in urban mobility.

• Innovation and Engineering: The conversation explores Brompton's approach to innovation, the challenges faced. Will, an engineer at heart, discusses Brompton's global presence and the challenges of compliance in different countries, highlighting the importance of adapting solutions to meet diverse needs.

• Bike Hire Initiative: Will explains the strategy behind Brompton Bike Hire, its role in increasing brand awareness, and how it acts as a bridge for potential customers to experience the product before purchasing.

• Community Focus: The episode touches on the significance of community building, as seen through Brompton's stores in Beijing and Shanghai, where space is dedicated to fostering a sense of community among customers.

• Sustainable Business Practice: Will shares his views on the role of businesses in contributing positively to the planet and the community, emphasizing the importance of a long-term, sustainable approach.

【本节目由Withinlink碚曦投资协作体出品】

*上面照片中红色小布是小布第一批50台折叠单车中的一台，编号31。

*小布工厂内的员工停车架

*这台紫色的小布组装完成后即将送往上海，下图中手指所指的地方为这台小布的编号。如果这台紫色小布的主人收听到本期节目，请联系我们，我们为你专门准备了一份小礼物。

【嘉宾】

Will Butler-Adams

CEO，Brompton Bicycle

【主持】

李倩玲 Bessie Lee

广告营销行业资深从业者，商业观察者

【后期制作】

小朱

【收听方式】

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【互动方式】

微博：@贝望录

微信公众号：贝望录+

商务合作：beiwanglu@withinlink.com