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0哈喽大家好，这里是简单英语，我是小夏老师。
我打算通过分析时下海内外热点新闻和资讯，帮助大家了解最地道最时髦的英语表达方式，告别哑巴英语，让英语学习也可以很简单很有趣。
今天的主题是关于AI创业 how to start an AI business。我选择的文章是来自一个海外小众创业信息网站，叫Starter Story，里面有一篇采访，采访对象是一家成功实现盈利的公司ceo，在AI浪潮席卷一年，众多公司宣布倒闭的情况下，他是怎么做到实现盈利且月营收在100w美金以上的呢？让我们一探究竟！
首先，这个公司的产品叫Aithor，a i t h o r，他是一个创造出来的词汇，
It's an AI-writing assistant for students. Aithor helps with research, essay planning, sourcing trustworthy references, and adhering to specific types of writing.
adhere to 遵守，遵循
- 你必须严格遵守交通规则。（You must adhere to traffic rules.）
好接下来我们看下他是如何想到这个idea的
At first, my team and I weren’t sure if we were on the right track. This project didn’t initially stand out from others we had started within the VC. For a long time, it seemed like just another venture.
It wasn’t until about four months after the product launch that we realized we were in the right place at the right time with the right team. That’s when the product began to gain traction and showed signs of success.
原来他也是瞎猫碰到死耗子，其实当你越来越了解这个世界，你会发现，这个世界真的就是一个草台班子。
这里on the right track，在正确的轨道上行进，往正确的方向走，走对了就是in the right place。
这里还有一个词组，gain traction 越来越受欢迎
那有了想法之后他怎么做的呢？
The key to success was making our first sale quickly by excluding everything that was unnecessary (If in doubt, don’t do it!). We focused on understanding what the customer needed and what would provide the most value, often looking at competitors for insights.
这一段其实引入了2个概念，一个是MVP（Minimum Viable Product），一个是竞品调研
那第一个产品发布之后，他们是怎么吸引和留住用户的呢？
At first, we focused on performance marketing via Google, which generated our first sales. Our major breakthroughs came from combining performance marketing with influencer collaborations.
We have an in-house team dedicated to creating integrations with influencers on TikTok, Instagram, and YouTube (Reels/Shorts). We then reuse this content in our paid marketing campaigns.
这里大意是说他一个开始是在谷歌做performance marketing（效果营销）
influencer 网红 KOL（key opinion leader）
When transitioning from MVP to product-market fit, we concentrated on improving conversion rates and making more sales, often prioritizing this over retention. We found it easier to refund dissatisfied customers and maintain our focus on driving new sales.
从MVP到product-market fit
prioritize over 优先级高于...
最后，创业的经验总结：
(1) Do it simply and quickly to sell it right away – bring the product to market faster.
(2) If you doubt whether something should be done (e.g. a new feature) – don't do it. Only do what the product can't succeed without.
