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31.自我介绍的结构
第一，Structure a strong answer: Present, Past, Future answer structure
第二，the highlight method
Present（1分钟）
Structure will be like:
Your current role
Success metrics
Recent achievement（亮点，放一些结果数据）
Past（1-2分钟）
Structure will be like:
Identify 2-3 attributes（找到应聘公司需要的人的能力和技能）
Match your experiences to the attributes
Select 1 key moment for each experience(亮点，放一些结果数据）
Future（30秒）
为什么你适合这个岗位
2. Sample answer
Sure, I'm currently a product marketer here at Google covering the Greater China region. I mainly work on App campaigns, a Google product aimed at app developers. Specifically, I have two objectives, number one, to reach as many new-to-Google app developers as possible. And number two, increase product adoption among our existing app advertisers. My team and I achieve these goals through a mix of online marketing campaigns, offline events and content marketing. For example, one of the tentpole events I helped launch
is called Start on Android China, where we leverage resources from our Play, Ads and AdMob teams to deliver a comprehensive training bootcamp for Greater China App Developers. The goal is to address their pain points at each stage of their app export journey. A notable achievement was when we decided to pivot from a three-day offline event format to a three-week online one. That actually resulted in a five times increase in eligible signups
Before marketing, I was a key account manager in the sales team covering around 30 B2C Chinese exporters. Since that's quite a few clients for just one person to cover. I actually created YouTube videos to better engage my clients at scale. Funny story, you can still actually find those videos on YouTube right now. This in addition to the support for cross functional team members helped me achieve revenue attainment without missing targets for two years straight.
Before joining Google, I was a management consultant with Ernst and Young for two years. One year based out of New York City and another out of Shanghai, I worked on a variety of projects ranging from supply chain management to shared service centers. Due to the nature of these projects, I would often find myself as the only consultant physically on site, and therefore I was really able to develop my communication and relationship management skills.
Having spent the past six years in predominantly client-facing roles, I believe the communication skills I've developed, combined with my international background, would make me a strong asset to your global business development team.
