AI助力海外电商狂揽百万

大家好~这里是白德翰播客~

这一期我们邀请到了 William August.

William August是Outlandish的首席执行官，是营销和社交媒体领域的先驱人物。他是第一位在中国社交媒体上产生重大影响的西方网红，2015年时拥有超过200万粉丝。除了这一令人印象深刻的成就外，他还荣获了2021年英国和2023年美国TikTok Shop Partner（TSP）首位以及销量最高的TSP的殊荣，第四季度销售额达到3500万美元。通过他在营销和社交媒体方面的创新方法，William August已成为该行业的领军人物，他的成就继续激励着并影响着世界各地的人们。

本期中，我们探讨了Sora的影响、为创作者带来的新机遇，以及如何在2024年通过TikTok和TikTok Shop取得胜利。此外，还提供了对中国社交媒体趋势的见解。

如果你喜欢本期播客内容的话，请点赞收藏~

欢迎在评论区留下你宝贵的想法哦~

章节：

- 引言

- 为什么Sora是一个游戏改变者？

- Sora为创作者带来的机遇

- 如何从TikTok赚取收入？

- 中西方TikTok直播的差异

- 为什么TEMU不好？

- 为什么TikTok Shop是新鲜事物？

15:24~18:08

- 中国企业开设TikTok店铺的机遇

18:09~19:25

- 能在全球范围内热销的产品

19:26~22:43

- 中国版TikTok与TikTok直播的差异

- 外国品牌如何在中国开展社交媒体？

- 中国的社交媒体是怎样的？

- 2024年社交媒体的发展趋势是什么？

- 与Will取得联系

William August, CEO of Outlandish, a trailblazing figure in the world of marketing and social media. He is the first western influencer to make a significant impact on Chinese social media, with over 2 million followers to his name in 2015. In addition to this impressive feat, he also holds the distinction of being the first TSP (TikTok Shop Partner) and highest-selling TSP in the UK in 2021 and US in 2023, reaching $35M in sales in Q4.

Through his innovative approach to marketing and social media, William August has become a leading figure in the industry, and his accomplishments continue to inspire and influence others around the world.

Sora AI is revolutionizing content creation! 🤯 We explore its impact, new opportunities for creators, and how to win with TikTok & TikTok Shop in 2024. Plus, insights into Chinese social media trends.

Chapters:

00:00~01:06

- Intro

01:07~05:02

- Why Sora is a game changer?

05:03~06:10

- The opportunities for creators with Sora

06:11~07:01

- How to build revenue from TikTok?

07:02~11:31

- Difference between China and the West in TikTok livestreaming

11:32~13:53