

7分钟失去100万:夜店老板的重生与商业逆袭哈喽大家好,白德翰播客更新啦! 今天我们邀请到嘉宾是托马斯,托马斯是一位多才多艺的企业家,拥有多家成功企业的所有权。他是时尚且广受欢迎的Gin & Juice金酒吧的骄傲店主,这家酒吧以其创新的鸡尾酒和宜人的氛围而闻名。此外,他还是Original Sin Bars的东家,这是一家提供独特派对体验的时尚且充满活力的夜店连锁品牌。托马斯还负责监督Stardust Nightclub(星尘夜店)的运营,这里是音乐爱好者和派对狂热者的首选之地。此外,他还涉足FoS Events and Media(FoS活动与媒体公司),这是一家充满活力的公司,负责组织和策划各种精彩纷呈的活动,并提供前沿的媒体服务。凭借他多样化的企业组合,托马斯在娱乐和酒店行业中发挥着推动作用。除此之外,托马斯还是富时50指数成分股公司Informa的副总裁。 章节: 00:00~01:29 引言 01:30~06:37 托马斯如何在7分钟内损失100万 06:38~8:02 这让他变得更强大了吗? 08:03~08:43 Globlue(公司/项目名称) 08:44~12:59 如何从债务中重建企业? 13:00~16:49 如何平衡白天工作和夜晚工作? 16:50~20:15 托马斯的动力来自哪里? 20:16~23:40 同理心是成功的关键 23:41~29:32 打造品牌与变现之间的权衡 29:33~31:17 如何联系托马斯? 如果你喜欢本期内容,记得点赞、关注、收藏哦~ Thomas is a multifaceted entrepreneur with ownership in various successful ventures. He is the proud owner of Gin & Juice, a trendy and popular gin bar known for its innovative cocktails and inviting atmosphere. Additionally, he is the proprietor of Original Sin Bars, a chain of stylish and vibrant nightlife establishments that offer a unique party experience. Thomas also oversees the operations of Stardust Nightclub, a premier destination for music lovers and party-goers alike. Furthermore, he is involved in FoS Events and Media, a dynamic company that organizes and manages a wide range of exciting events and provides cutting-edge media services. With his diverse portfolio of businesses, Thomas is a driving force in the entertainment and hospitality industry. On top of this Thomas is a Vice President at a FTSE 50 company Informa. Chapters: 00:00~01:29 - Intro 01:30~06:37 - How did Thomas lose 1 million in 7 minutes 06:38~8:02 - Did that make him stronger? 08:03~08:43 - Globlue 08:44~12:59 - How to rebuild a business from debt? 13:00~16:49 - Balancing the day job and night job 16:50~20:15 - Where does Thomas get his motivation? 20:16~23:40 - Empathetic is the a key to success 23:41~29:32 - Building the brand VS monetization 29:33~31:17 - How to connect with Thomas?
99%的打工人所不知道的那些事儿哈喽大家好呀~白德翰播客更新啦! 今天我们邀请到了Alysia Lee Asp 是一位充满活力的创意教练、顾问和关键意见领袖(KOP),常驻上海,拥有超过十年的外籍人士经验,致力于促进东西方创业者的联系。作为屡获殊荣的艺术教育家和企业家,Alysia 致力于通过转型、创造力和创新赋能个人和企业。她在中国和美国创办了多家企业,专注于个人发展、健康和创意商业解决方案。她在认证教练、心理学方法和教育策略方面的专业知识使她能够将挑战转化为机遇,引导客户通过设计思维风格的问题解决方式摆脱困境。Alysia 的方法独特地结合了可能性与实用性,使她成为国际商业领域中备受追捧的演讲者和顾问。 章节: 00:00~01:10 -引言 01:11~03:59 -就业市场在变化,我们应该如何应对? 04:00~07:18 -从艺术教师到创意教练的转变 07:19~07:59 -Global 08:00~10:42 -远程工作与多渠道收入 10:43~15:53 -在线课程存在的问题 15:54~17:14 -什么是创造力? 17:15~25:44 -如何应对作品被盗的问题及避免方法 25:45~29:09 -如何识别商业中的不良分子 29:10~31:09 -如何更有效地建立联系 31:10~36:09 -如何变得更加自信? 36:20~37:12 -与艾丽西亚联系 如果你喜欢本期内容的话记得点赞、评论、收藏哦~ Alysia Lee Asp is a dynamic Creative Coach, Consultant, & KOP based in Shanghai, with over a decade of experience as an expatriate fostering Eastern-Western entrepreneurial connections. An award-winning art educator and entrepreneur, Alysia has dedicated her career to empowering individuals and businesses through transformation, creativity, and innovation. She has founded several enterprises in both the USA and China, focusing on personal development, wellness, and creative business solutions. Her expertise in in certified coaching, psychological methods, and educational strategies equips her to turn challenges into opportunities, guiding her clients to get unstuck with design thinking style problem solving. Alysia’s approach uniquely blends possibility with practicality, making her a sought-after speaker and consultant in the international business community. Chapters: 00:00~01:10 - Intro 01:11~03:59 - The job market is changing, what should we do? 04:00~07:18 - From an Art teach to a creativity coach 07:19~07:59 - Globlue 08:00~10:42 - Remote work & Multiple revenue streams 10:43~15:53 - The problem with online courses 15:54~17:14 - What is creativity? 17:15~25:44 - The problem with people stealing your work and how to avoid it 25:45~29:09 - How to spot the bad apples in business 29:10~31:09 - How to connect more effectively 31:10~36:09 - How to become more confident? 36:20~37:12 - Connect with Alysia
梦栖双城:上海与巴厘岛哈喽大家好! 白德翰播客更新了~ 本期播客节目邀请到了穆拉特(Murat)进行访谈,他是一位往返于上海和巴厘岛两地的企业家。在访谈中,他分享了如何在两地之间平衡商业运营,给年轻时的自己提出了建议,并介绍了他在巴厘岛的健身房Globlue。他深入探讨了如何打造一家成功的健身房,包括如何实现盈利和建立社区,并分享了他对公司文化的看法。穆拉特还谈到了他作为lululemon品牌大使的角色、巴厘岛对外国人的吸引力以及岛上的投资机会。节目最后,他提供了与他联系的方式,并透露了自己成功的秘诀。 穆拉特·埃尔巴伊坦(Murat Erbaytan)是一位企业家,同时也是中国顶级健身中心之一——Mewellness CrossFit的创始人。作为lululemon的品牌大使,以及2016-2017年度中国40-44岁年龄组“最健体魄男士”称号的获得者,穆拉特是健康生活方式的典范。他的成就还包括在2000年获得土耳其最佳模特亚军,以及在2002年获得“Mr. Manhunt”选美比赛季军,并因其最佳体态而备受认可。他在健身领域的领导力激励了健康社区的许多人。 章节: 00:00~01:29 - 开场 01:30~06:32 - 如何在上海和巴厘岛之间平衡商业运营 06:33~07:27 - 穆拉特想给过去的自己什么建议 07:28~08:06 - Globlue健身房介绍 08:07~09:57 - 打造健身房、实现盈利和建立社区的关键要素 09:58~19:18 - 什么是公司文化 19:19~24:32 - lululemon品牌大使的角色 24:33~30:55 - 为什么巴厘岛是许多外国人的梦想目的地 30:56~38:54 - 如何在巴厘岛投资 38:55~41:04 - 如何联系穆拉特 41:05~42:10 - 穆拉特的成功秘诀 This podcast episode features an interview with Murat, an entrepreneur who splits his time between Shanghai and Bali. He discusses balancing business across two locations, offers advice to his younger self, and introduces Globlue, his gym in Bali. He delves into building a successful gym, including revenue generation and community building, and shares his perspective on company culture. Murat also touches on his role as a lululemon ambassador, the allure of Bali for foreigners, and investment opportunities on the island. The episode concludes with tips on connecting with Murat and discovering his secrets to success. Murat Erbaytan is an entrepreneur and owner of Mewellness CrossFit, one of the top fitness centers in China. As a lululemon ambassador and the Fittest Man in China for the 40-44 age group in 2016-2017, Murat exemplifies dedication to wellness. His achievements also include being the 1st runner-up in Best Model of Turkey 2000 and 2nd runner-up in Mr. Manhunt 2002, where he was recognized for the best physique. His leadership in fitness inspires many across the wellness community. Chapters: 00:00~01:29 - Intro 01:30~06:32 - How to find balance between business in Shanghai & Bali 06:33~07:27 - The best Advice Murat wants to give to his past self 07:28~08:06 - Globlue 08:07~09:57 - Key things to build the gym, the revenue & the community 09:58~19:18 - What is company culture 19:19~24:32 - lululemon Ambassador 24:33~30:55 - Why Bali is the dream destination for many foreigners 30:56~38:54 - How to invest in Bali 38:55~41:04 - Connect with Murat 41:05~42:10 - Murat's secret to success
如何多渠道筹资助力梦想起飞?哈喽大家好! 白德翰播客更新了~ 本期播客节目邀请了企业家吉姆(Jim),吉姆(Jim)是BoostBot的首席执行官,这是一家专注于帮助中国电商商家在全球(尤其是北美和美国)销售产品的跨境网红营销初创公司。他原本来自美国加利福尼亚州的硅谷,现居中国上海。吉姆也是中国社交媒体上的网红,在多个平台上拥有超过5万名粉丝。 他成功为自己的公司BoostBot在中国和西方市场筹集到了投资。吉姆分享了他的融资历程,透露了筹集到的资金数额以及所使用的策略。随后,他深入探讨了BoostBot如何助力网红和品牌,特别是其基于人工智能的客户服务能力。 接着,话题扩展到中国公司全球化扩张所面临的机遇与挑战。吉姆还谈到了中国失业率上升的问题,并提出了可能的解决方案。本期节目以如何联系吉姆的方式结束。 章节: 00:00~01:11 - 引言 01:12~02:51 - 如何在中国和西方获得投资? 02:52~10:19 - 吉姆筹集了多少资金,又是如何筹集到的? 10:20~15:34 - BoostBot如何帮助网红和品牌 15:35~19:41 - 基于人工智能的客户服务 19:42~22:50 - 中国公司出海的机遇 22:51~33:40 - 中国失业率上升的问题及解决之道 33:41~34:55 - 如何联系吉姆 This podcast episode features Jim, an entrepreneur who successfully secured investments for his company, BoostBot, in both China and the West. He shares insights into his fundraising journey, revealing how much he raised and the strategies he employed. Jim then delves into how BoostBot assists influencers and brands, particularly focusing on its AI-powered customer service capabilities. The conversation then broadens to discuss the opportunities and challenges faced by Chinese companies expanding globally. Jim also addresses the rising unemployment rate in China, offering potential solutions. The episode concludes with ways to connect with Jim. Jim is the CEO of BoostBot, a cross-border influencer marketing startup focused on assisting Chinese e-commerce merchants in selling their products globally, with a particular emphasis on North America and the United States. Originally from Silicon Valley, California, he now resides in Shanghai, China. Jim is also an influencer on Chinese social media, boasting over 50,000 followers across various platforms. Chapters: 00:00~01:11 - Intro 01:12~02:51 - How to get investments in China and the West? 02:52~10:19 - How much did Jim raise and how? 10:20~15:34 - How can BoostBot help influencers and brands 15:35~19:41 - Customer Service with AI 19:42~22:50 - Opportunities of Chinese companies going abroad 22:51~33:40 - The rising unemployment rate in China and how to fix it 33:41~34:55 - Connect with Jim
谈谈在中国做生意的那些事儿哈喽大家好呀~白德翰播客更新啦! 本期我们邀请到了Julie Long,她是Globlue企业服务公司的联合创始人,有着为数百名外国客户提供服务的记录。她的专业知识为众多寻求拓展至香港、新加坡、马来西亚和越南等亚洲关键市场的中国客户带来了成功案例。Globlue企业服务公司的影响范围广泛,在中国大陆超过25个城市提供服务,并与六家全球合作伙伴展开合作。朱莉在社交媒体平台上备受瞩目,在中国社交媒体上拥有约1万名外国关注者。 本期节目介绍了朱莉,一位帮助企业开拓中国市场的专家。她打破了在中国做生意的常见误解,并重点介绍了义乌和广州所提供的机遇。朱莉概述了在中国成立公司的必要步骤,并分享了她在支持外国企业方面的经验。 节目探讨了朱莉如何连接企业的方法,并强调了进入中国市场前需要考虑的关键因素。她分享了支持300多家外国公司的见解,并深入探讨了2024年中国市场的趋势。 章节: 00:00~00:52 - 引言 00:53~01:20 - 在中国做生意的最大误解 01:21~02:18 - 为什么选择中国做生意? 02:19~02:56 - 为什么义乌是世界工厂? 02:57~03:17 - 在广州做生意的好处 03:18~03:50 - 在中国开公司的具体步骤 03:51~05:36 - 朱莉在中国帮助企业的经验 05:37~06:50 - 朱莉如何连接企业 06:51~09:58 - 进入中国前你应该考虑这些 09:59~10:14 - 支持300家外国公司 10:15~11:42 - 2024年中国市场趋势 11:43~13:33 - 中国企业走向全球的挑战 13:34~14:41 - 大多数中国机构没有做到这一点 14:42~18:26 - 为什么应该信任中国人 18:27~19:16 - 与朱莉联系 如果你喜欢本期内容的话,记得点赞收藏! 欢迎在评论区留下你宝贵的想法哦~ This podcast episode features Julie, an expert in helping businesses navigate the Chinese market. She debunks common misconceptions about doing business in China, highlighting the opportunities Yiwu and Guangzhou offer. Julie outlines the essential steps for company formation in China and shares her experience in supporting foreign businesses. The episode explores Julie's approach to connecting businesses and emphasizes key considerations before entering the Chinese market. She reveals insights from supporting 300+ foreign companies and delves into 2024 China market trends. Julie Long, the Co-founder of Globlue Enterprise Services, has a track record of serving hundreds of foreign clients. Her expertise has led to numerous successful cases for Chinese clients seeking expansion into key Asian markets such as Hong Kong, Singapore, Malaysia, and Vietnam. Globlue Enterprise Services extends its reach far and wide, covering services in over 25 cities across the Chinese mainland and collaborating with six global partners. Julie's grabbed significant attention on social media platforms, where she commands a following of around 10,000 foreign followers on Chinese social media. Chapters: 00:00~00:52 - Intro 00:53~01:20 - The biggest misconception about doing business in China 01:21~02:18 - Why Choose China for business? 02:19~02:56 - Why Yiwu is the factory of the world? 02:57~03:17 - The benefits of doing business in Guangzhou 03:18~03:50 - The exact steps to start a company in China 03:51~05:36 - Julie's experience in helping business in China 05:37~06:50 - How Julie connects businesses together 06:51~09:58 - Before entering China you should look into these 09:59~10:14 - Supporting 300 foreign companies 10:15~11:42 - China market trends for 2024 11:43~13:33 - The challenges of Chinese companies going global 13:34~14:41 - Most Chinese agencies don't do this 14:42~18:26 - Why should trust someone in China 18:27~19:16 - Connect with Julie
如何成倍增长社媒粉丝,并创收百万?哈喽大家好呀! 白德翰播客更新啦~ 本期我们邀请到的嘉宾是亚历克斯·康蒂(Alessandro Conti),在网络上以Alexx雷的名字更为人所知,是一位杰出的意大利美食与文化视频博主,自2014年起将中国视为自己的家。他引人入胜的内容涵盖了多种主题,包括对酒店业的深度探索、专业的美食推荐、酒店促销以及关于意大利和中国的沉浸式旅行与文化纪录片。在小红书、Bilibili、抖音、西瓜视频和大众点评等社交媒体平台上,亚历克斯已经积累了20万的忠实粉丝。在B2B销售领域成功耕耘五年后,亚历克斯做出了重大转变,辞去工作去追求自己真正的热情:制作凝冻冰淇淋(gelato)。这一旅程将他带到了意大利最负盛名的烹饪学校——ALMA,在那里他磨练了自己的技艺。利用自己在社交媒体上的巨大影响力,他一直在专注于在中国发展蓬勃的凝冻冰淇淋业务。这一雄心勃勃的事业很快将迎来他自己的凝冻冰淇淋店“Amuni”的开业,店铺位于中国上海充满活力的法租界永嘉路上。 这个播客包含了对亚历克斯的访谈,他是一位社交媒体专家,为了投身于内容创作而辞去了高薪工作。亚历克斯分享了他对如何迅速增加社交媒体关注者的见解、长内容与短内容的优缺点,以及创作者的各种收入来源,包括品牌合作和直播(特别是在中国)。他还简要介绍了自己的独家项目,并提供了与他联系的方式。 如果你喜欢本期视频的话,记得点赞关注收藏哦~ 欢迎在评论区留下你宝贵的想法哦~ 章节: 00:00~00:55 - 亚历克斯是谁 00:56~03:32 - 如何迅速增长社交媒体关注者? 03:33~04:46 - 应该做长内容还是短内容? 04:47~13:12 - 为了社交媒体辞去高薪工作? 13:13~23:07 - 内容创作者的收入来源 23:08~28:15 - 作为内容创作者,你可以与哪些品牌合作? 28:16~34:52 - 亚历克斯的独家项目 34:53~38:10 - 在中国如何通过直播赚钱? 38:11~39:25 - 与亚历克斯联系 This podcast features an interview with Alex, a social media expert who quit his high-paying job to pursue content creation. Alex shares his insights on how to rapidly grow a social media following, the pros and cons of long-form vs. short-form content, and various revenue streams for creators, including brand deals and livestreaming (particularly in China). He also provides a glimpse into his own exclusive projects and offers ways to connect with him Alessandro Conti, better known by his online persona Alexx雷, is a distinguished Italian food and culture vlogger who has made China his home since 2014. His engaging content spans a variety of themes, including an in-depth exploration of the hospitality industry, expert food recommendations, hotel promotions, and immersive travel and cultural documentaries about both Italy and China. Across his social media platforms on Red, Bilibili, Douyin, Xigua, and Dazhong Dianping, Alessandro has amassed a solid following of 200,000. After a successful five-year career in B2B sales, Alessandro took a significant leap, leaving his job to embrace his true passion: gelato making. His journey led him to ALMA, Italy's most prestigious culinary school, where he honed his craft. Leveraging his substantial social media presence for support, he has been focused on developing a thriving Gelato Business in China. This ambitious endeavor will soon see the opening of his very own gelateria, "Amuni," located in Shanghai's vibrant French Concession on Yongjia Road. Chapters: 00:00~00:55 - Who is Alex 00:56~03:32 - How to grow social media quickly? 03:33~04:46 - Should you do long form or short form content? 04:47~13:12 - Quitting high paying job for social media? 13:13~23:07 - The content creator revenue 23:08~28:15 - Which brands can you work with as a content creator? 28:16~34:52 - Alex's Exclusive projects 34:53~38:10 - How to make money from livestreaming in China? 38:11~39:25 - Connect with Alex
来中国做生意前,你必须知道的那些事儿...哈喽大家好~白德翰播客更新啦! 本期我们邀请到的嘉宾是加布尔·霍尔奇(Gabor Holch),他是一位跨文化领导力顾问、教练、作家和演讲者,曾为30多个国家的100多家客户提供服务。自4岁起成为侨民,2002年起定居中国,并在全球范围内开展工作。加布尔是英语和普通话注册管理咨询师(CMC),多家全球知名企业管理学院认证的咨询师,并持有DISC、预测指数(Predictive Index)、神经色彩(NeuroColor)和MBTI等多项主流评估工具的执业许可。他的最新著作《龙袍:在华外籍高管黄金时代》于2023年夏季出版。 章节: 00:00~00:44 - 介绍 00:45~01:29 - 什么是“龙袍”? 01:30~04:26 - 撰写关于在华商务书籍的主要原因 04:27~06:01 - 来中国前必须了解的一件事 06:02~08:10 - 在中国如何建立人脉网络? 08:11~09:27 - “关系”(Guanxi)与“网络”(Network)有何区别? 09:28~14:24 - 如何与中国商界人士建立联系? 14:25~19:16 - 中国经济正在放缓吗? 19:17~23:50 - 如果你想在中国有未来,你必须这样做 23:51~27:06 - 中国当前的热门行业 27:07~28:55 - 如何在你的业务中利用人工智能(AI)? 28:56~30:28 - AI的弊端 30:29~32:05 - 写你所知 如果你喜欢本期播客的话,记得点赞收藏,欢迎在评论区留下你宝贵的想法哦~ Gabor Holch is an intercultural leadership consultant, coach, author and speaker who has served 100+ clients in 30+ countries. An expat since age 4, China-based since 2002 and working globally, Gabor is a Certified Management Consultant (CMC) in English and Mandarin, certified consultant at the management academies of half a dozen global corporations and licensed in major assessment tools including DISC, the Predictive Index, NeuroColor and MBTI. His latest book, Dragon Suit: The golden age of expatriate executives in China, was published in summer 2023. Chapters: 00:00~00:44 - Intro 00:45~01:29 - What is Dragon suit? 01:30~04:26 - The main reason of writing a book about business in China 04:27~06:01 - The one thing you must know before coming to China 06:02~08:10 - How to network in China? 08:11~09:27 - What is the difference between Guanxi and Network? 09:28~14:24 - How to connect with Chinese in business? 14:25~19:16 - The Chinese economy is slowing down? 19:17~23:50 - If you want a future in China you have to do this 23:51~27:06 - The trending sectors in China right now 27:07~28:55 - How to leverage AI in your business? 28:56~30:28 - The bad side about AI 30:29~32:05 - Write what you know
探索百万网红的成长之路哈喽大家好~白德翰播客更新啦! 本期我们邀请到的嘉宾是托马斯·“阿福”·德克森(Thomas "Afu" Derksen),AfuMedia的创始人兼关键意见领袖(KOL),是中国市场上最早一批国际影响者之一,自2016年起开始其社交媒体之旅。他在多个平台上活跃,吸引了超过1000万粉丝的关注,被誉为非官方的中德文化交流大使。 尤为值得一提的是,托马斯经历了一次脱胎换骨的转变,在四年内减重超过60公斤。目前,他专注于在粉丝中推广身心健康,强调全面健康的重要性。 此外,托马斯还是“中国制造”商业播客的主持人,在这个平台上,他深入探讨了德国和中国商业动态的复杂性,进一步巩固了他作为两国之间文化和商业桥梁的角色。 本期介绍了托马斯,一位从减肥之旅转型至健康与养生领域的社交媒体影响者。他分享了在YouTube上找到个人定位的心得、个人的转变,以及社交媒体成功的三步公式。托马斯深入探讨了社交媒体对心理健康的正反两面影响。他讨论了利用AI工具进行内容创作的同时,也承认了潜在的缺点。 随后,话题转向品牌合作,为外国品牌进入中国市场提供建议,并重点介绍了托马斯自己的独家项目。最后,他以对Apple Vision Pro的看法及其潜在影响作为总结, 如果你喜欢本期播客的话,记得点赞收藏,欢迎在评论区留下你宝贵的想法哦~ 章节: 00:00~00:47 - 引言 00:48~02:53 - 如何在YouTube上找到自己的定位? 02:54~05:36 - 托马斯的惊人减肥之旅 05:37~08:47 - 从健康到养生的社交媒体转型 08:48~14:04 - 社交媒体成功的三步策略 14:05~17:23 - 社交媒体对心理健康的影响 17:24~19:50 - 利用AI进行社交媒体运营 19:51~22:43 - AI的弊端 22:44~27:08 - Apple Vision Pro 27:09~30:19 - YouTuber如何进行品牌合作 30:20~32:15 - 给外国品牌在中国起步的一条建议 32:16~34:28 - 托马斯的独家项目 34:29~35:40 - 结尾 This podcast episode features Thomas, a social media influencer who transitioned from a weight loss journey to the health and wellness niche. He shares his insights on finding your niche on YouTube, his personal transformation, and a three-step formula for social media success. Thomas delves into the impact of social media on mental health, both positive and negative. He discusses leveraging AI tools for content creation while acknowledging potential downsides. The conversation then shifts to brand deals, offering advice for foreign brands entering the Chinese market and highlighting Thomas's own exclusive projects. He concludes with thoughts on the Apple Vision Pro and its potential implications. Thomas "Afu" Derksen, the founder of AfuMedia and a Key Opinion Leader (KOL), stands out as one of the pioneering international influencers in the Chinese market, embarking on his social media journey in 2016. With a dynamic presence across various platforms, he has captivated an audience exceeding 10 million followers, earning the title of the unofficial cultural ambassador bridging China and Germany. Remarkably, Thomas embarked on a transformative journey, shedding over 60 kilograms in four years. His current focus is on promoting both mental and physical well-being among his followers, highlighting the importance of holistic health. Additionally, Thomas lends his insights as the host of the "Made in China" business podcast, a platform where he delves into the intricacies of German and Chinese business dynamics, further solidifying his role as a cultural and entrepreneurial bridge between the two nations. Chapters: 00:00 - Intro 00:48 - How to find your Niche in Youtube? 02:54 - Thomas Incredible weight loss journey 05:37 - Health and Wellness social media transition 08:48 - The 3 steps to succeed in social media 14:05 - The effect of Social Media on mental health 17:24 - Leveraging AI for social media 19:51 - The bad side about AI 22:44 - The apple vision pro 27:09 - How does youtubers do brand deals 30:20 - The one advice for foreign brands to start in China 32:16 - Thomas exclusive projects 34:29 - Outro
从网红到中澳经济桥梁——收入百万背后的故事大家好呀~这里是白德翰播客 本期我们邀请到了Ben McMahon,Ben是在澳大利亚和中国备受尊敬的房地产和媒体专业人士。 本目前居住在墨尔本,担任麦克马洪房地产集团(McMahon Property Group)的董事,该集团专注于澳大利亚的房地产投资与开发。此外,本还积极参与澳大利亚华人社区,在中国社交媒体平台上拥有众多粉丝。 本拥有商科学士学位,房地产硕士学位(来自皇家墨尔本理工大学),并精通中文(HSK六级),曾在北京大学和上海复旦大学学习。本是一名持有完全执照的房地产经纪人,曾在全球财富500强企业世邦魏理仕(CBRE)墨尔本商业地产团队担任商业销售代表,负责亚洲资本。在此之前,本还创立并经营了自己的中文徒步旅行公司,为中国游客提供墨尔本徒步旅行服务。目前,本是澳大利亚中国商业理事会维多利亚分会房地产与开发委员会主席。 本还出演了中国一些收视率最高的电视节目,包括湖南卫视的《汉语桥》、江苏卫视的《非诚勿扰》、湖南卫视的《妻子的浪漫旅行》和湖北卫视的《非正式会谈》。 本是一位在中澳之间搭建商业机遇桥梁的企业家。他们分享了他们初次相遇的故事以及两国间成功创业的经历。本提供了与中方合作进行商业活动的见解,并讲述了社交媒体如何在他作为中澳桥梁的角色中发挥了重要作用。 他给出了在中国社交媒体上增长粉丝的建议,并强调了澳大利亚的投资机会。本进一步解释了澳大利亚公司进入中国市场可以采取的策略,强调了在中澳两国举办活动以建立联系和合作的重要性。 章节: 00:00~01:03 - 引言 01:04~02:21 - 丹尼尔和本是如何相遇的? 02:22~08:36 - 在中澳之间成功创业的经历 08:37~09:53 - 如何与中国人做生意? 09:54~12:42 - 社交媒体如何帮助本成为中澳桥梁? 12:43~15:05 - 如何在中国社交媒体上增长粉丝? 15:06~20:59 - 澳大利亚的投资机会 21:00~22:39 - 澳大利亚公司如何进入中国市场? 22:40~28:26 - 本为何在中澳两国举办活动? 28:27~29:35 - 如何与本联系? This podcast episode features Ben, an entrepreneur bridging business opportunities between China and Australia, in conversation with Daniel. They share the story of their initial encounter and their journey building successful ventures across both countries. Ben provides insights into navigating business with Chinese counterparts and how social media has been instrumental in his role as a bridge between Australia and China. He offers advice on social media growth within China and highlights investment opportunities in Australia. Ben further explains the strategies Australian companies can employ to enter the Chinese market, emphasizing the significance of hosting events in both countries to foster connections and collaborations. The episode concludes with ways to connect with Ben. Ben McMahon Weibo, Bilibili: 红袋鼠小明 Ben is a highly respected real estate and media professional in Australia & China. Ben is currently based in Melbourne as director of McMahon Property Group which focuses on property investment and development in Australia. In addition to this, Ben is deeply involved in the Australian Chinese community as well as having an extensive following across Chinese social media platforms. Ben has a Bachelor of Commerce from The University of, a Masters of Property from RMIT University, and is fluent in both spoken and written Chinese (HSK Level 6) having studied at Beijing’s Peking University and Shanghai’s Fudan University. Ben is a Fully Licensed Real Estate Agent and previously worked as a commercial sales agent responsible for Asian Capital in Global Fortune 500 company CBRE Melbourne’s Commercial Sales team. Prior to this Ben founded and operated his own Chinese walking tour company taking tours of Melbourne for Chinese tourists. Ben is currently Chair of the Property & Development Committee at the Australia China Business Council’s Victorian Chamber. Ben has also stared in some of China’s highest rating TV shows including Hunan TV’s 《Chinese Bridge 汉语桥》, Jiangsu TV’s 《If You Are The One 非诚勿扰》, Hunan TV’s 《Viva La Romance 妻子的浪漫旅行》 and Hubei TV’s 《Informal Talks 非正式会谈》. Chapters: 00:00~01:03 - Intro 01:04~02:21 - How did Daniel and Ben meet? 02:22~08:36 - The journey of building successful ventures between China and Australia 08:37~09:53 - How to do business with Chinese? 09:54~12:42 - How does Social Media help Ben with becoming Australia-China bridge? 12:43~15:05 - How to grow on Social Media in China? 15:06~20:59 - The opportunities for investors in Australia 21:00~22:39 - How can Australian companies go into Chinese market? 22:40~28:26 - Why does Ben host events in China and Australia? 28:27~29:35 - How to connect with Ben?
什么治疗可以帮助心理问题?大家好呀~这里是白德翰播客 这一期我们邀请到了 Laimei,她是VRCourageHub的创始人兼首席执行官,她于2005年来到上海,最初在英商会(BenCham)担任业务发展经理和临时总经理,之后在法国奢侈媒体公司Adkom任职。在上海16年的创业经历中,她与他人共同创立了备受赞誉的意大利餐厅Bella Napoli,该餐厅成为了当地人和外籍人士活跃的社区中心,举办过企业活动,并接待了75,000名儿童参与动手制作披萨的体验。 Laimei拥有伦敦国王学院语言学、商业和神经科学三个硕士学位,她热衷于优化大脑健康,尤其关注青少年和更年期女性。在过去的九年里,她专门研究焦虑和成瘾的治疗,并通过创新的神经健康解决方案,将其业务扩展到应对压力和失眠的领域。 Laimei将先进的神经科学与治疗技术相结合,帮助个人充分发挥其潜力。她的最新项目VRCourageHub融合了虚拟现实、神经反馈和包括音乐在内的创意艺术,提供全面的大脑健康解决方案。 在这一集中,Laimei分享了她从在上海从事业务发展,到成为神经健康创新解决方案领域领导者的迷人旅程。我们深入探讨了虚拟现实(VR)疗法的变革潜力,打破了诸如古典音乐对专注力的影响等迷思,并讨论了VR如何帮助患者管理焦虑、成瘾和压力。Liamei还就如何改善身心健康提供了宝贵的见解,包括冷水浴、冰浴甚至催眠疗法的益处! 如果你喜欢本期播客内容的话,请点赞收藏~ 欢迎在评论区留下你宝贵的想法哦~ 章节: 00:00~01:06 - 引言 01:05~03:10 -虚拟现实是利大于弊还是弊大于利? 03:11~07:01 -虚拟现实疗法的步骤 07:02~09:01 -古典音乐有助于提高专注力吗? 09:02~17:13 -如何利用虚拟现实及其优势为患者服务? 17:14~21:35 -帕金森病发病率上升的地区有哪些? 21:36~23:34 -你可以做些什么来改善身心健康? 23:35~28:09 -冷水浴和冰浴对健康有益吗? 28:10~33:28 -接受专业催眠师的催眠 33:29~36:53 -关于催眠疗法的感想,它有效吗? 36:54~45:04 -催眠疗法实际上可以帮助你治愈焦虑 45:05~44:38 -给每个人的最佳建议 44:39~46:10 -与莱美联系 Laimei, the Founder and CEO of VRCourageHub, made her way to Shanghai in 2005, where she initially served as a business development manager and temporary general manager for BenCham, followed by a position at Adkom, a French luxury media firm. Over her 16 years of entrepreneurial experience in Shanghai, she co-founded Bella Napoli, a celebrated Italian restaurant that became a vibrant community hub for both locals and expatriates, hosting corporate events and welcoming 75,000 children for hands-on pizza-making experiences. Holding three Master's degrees in Linguistics, Business, and Neuroscience from King’s College London, Laimei is passionate about optimizing brain health, focusing particularly on adolescents and menopausal women. For the past nine years, she has specialized in treating anxiety and addiction, evolving her practice to address stress and insomnia through innovative neuro-health solutions. Laimei combines advanced neuroscience with therapeutic techniques to empower individuals to realize their full potential. Her latest initiative, VRCourageHub, integrates virtual reality, neurofeedback, and creative arts, including music, to deliver holistic brain health solutions. In this episode, Laimei shares her fascinating journey from business development in Shanghai to becoming a leader in innovative neuro-health solutions. We dive into the transformative potential of VR therapy, debunk myths like the impact of classical music on focus, and discuss how VR is helping patients manage anxiety, addiction, and stress. Laimei also offers invaluable insights on improving mental and physical health, including the benefits of cold showers, ice baths, and even hypnotherapy! Chapters: 00:00~01:04 - Intro 01:05~03:10 - Is VR a force for good or bad? 03:11~07:01 - The steps to VR therapy 07:02~09:01 - The myth of classical music is good for focusing 09:02~17:13 - How to utilize VR and the benefits with patients? 17:14~21:35 - Where there has been a rise in Parkinson’s disease? 21:36~23:34 - What can you do to improve your mental and physical health? 23:35~28:09 - Are cold showers and ice baths are good for your health? 28:10~33:28 - Getting hypnotised by a professional hypnotherapist 33:29~36:53 - Thoughts about hypnotherapy did it work? 36:54~45:04 - Hypnotherapy can actually help you cure your anxiety 45:05~44:38 - The best advice for everyone 44:39~46:10 - Connect with Laimei
“city不city”背后百万流量密码揭秘最近你有没有没被一句话洗脑?——"city 不 city啊?"你知道这样一句话,带动了多少人的模仿? 本期我们有请到的嘉宾的是 Paul Mike aka 保保熊, 除了广为熟知的“city不city”之外,他还提供娱乐和旅游咨询及教育服务。作为一名内容创作者和意见领袖(KOL),Paul Mike在7个不同的平台上拥有超过150万粉丝,他还作为喜剧演员、即兴表演者和线下主持人进行娱乐表演。 这一集中,Paul分享了他在中国打造巨大个人品牌的经历,包括他的流行语“city不city”是如何引起观众共鸣的。我们深入探讨了创意、人工智能和社交媒体之间的交集,探究了品牌如何影响内容创作以及保持创新所面临的挑战。Paul还为那些希望在中国竞争激烈的市场中建立个人品牌的外国人和当地人提供了宝贵的建议。 如果你喜欢本期内容的话,记得点赞订阅收藏哦~ 欢迎在评论区留下你宝贵的想法~ 章节: 00:00~01:18 - 引言 01:19~06:05 - “city不city”是什么? 06:06~08:25 - 架起西方与中国的桥梁 08:26~10:59 - 它有多流行?产生了什么影响? 11:00~12:03 - 他是否建立了一个价值100万美元的品牌? 12:04~18:01 - 他是如何想出这个创意的? 18:02~23:28 - 在中国与品牌合作的蓝图 23:29~27:05 - 使用AI编写剧本 27:06~31:52 - 品牌是否在阻碍创意? 31:53~34:27 - 这个趋势还在持续吗? 34:28~36:00 - 你可以为这个短语申请商标吗? 36:01~40:54 - 下一步的演变是什么? 40:55~44:04 - 如何在社交媒体上进行转型? 44:05~47:17 - 谦逊是成名的关键 47:18~48:47 - 他的背景以及它如何塑造现在的他 48:48~52:48 - 在中国,外国人或中国人如何才能成功? 52:49~56:05 - 如何发展你的个人品牌? 56:06~57:34 - 在所有社交媒体上与Paul联系 In this episode, Paul shares his journey of building a huge personal brand in China, including how his viral phrase "city不city" resonated with audiences. We dive deep into the intersection of creativity, AI, and social media, exploring how brands influence content creation and the challenges of staying innovative. Paul also offers valuable advice for both foreigners and locals looking to build a personal brand in China’s competitive market. Paul Mike (保保熊) provides entertainment and tourism consultation and education. As a content creator and KOL, Paul Mike commands an audience of over 1.5 million fans across 7 different platforms, and entertains as a comedian, improviser and host offline. Chapters: 00:00~01:18 - Intro 01:19~06:05 - What is city不city? 06:06~08:25 - Bridging the West and China 08:26~10:59 - How viral it was and what was the impact? 11:00~12:03 - Did he build a $1 million brand? 12:04~18:01 - How did he come up with the idea? 18:02~23:28 - The blueprint to work with brands in China 23:29~27:05 - Using AI to write scripts 27:06~31:52 - Are brands hampering creativity 31:53~34:27 - Is the trend is still going? 34:28~36:00 - Can you trademark this phrase 36:01~40:54 - What is the next evolution 40:55~44:04 - How to transition in social media 44:05~47:17 - Being humble is the key to be famous 47:18~48:47 - His background and its role to shape him right now 48:48~52:48 - How to win as a foreigner or Chinese in China? 52:49~56:05 - How to grow your personal brand? 56:06~57:34 - Connect with Paul on all socials
AI助力海外电商狂揽百万大家好~这里是白德翰播客~ 这一期我们邀请到了 William August. William August是Outlandish的首席执行官,是营销和社交媒体领域的先驱人物。他是第一位在中国社交媒体上产生重大影响的西方网红,2015年时拥有超过200万粉丝。除了这一令人印象深刻的成就外,他还荣获了2021年英国和2023年美国TikTok Shop Partner(TSP)首位以及销量最高的TSP的殊荣,第四季度销售额达到3500万美元。通过他在营销和社交媒体方面的创新方法,William August已成为该行业的领军人物,他的成就继续激励着并影响着世界各地的人们。 本期中,我们探讨了Sora的影响、为创作者带来的新机遇,以及如何在2024年通过TikTok和TikTok Shop取得胜利。此外,还提供了对中国社交媒体趋势的见解。 如果你喜欢本期播客内容的话,请点赞收藏~ 欢迎在评论区留下你宝贵的想法哦~ 章节: 00:00~01:06 - 引言 01:07~05:02 - 为什么Sora是一个游戏改变者? 05:03~06:10 - Sora为创作者带来的机遇 06:11~07:01 - 如何从TikTok赚取收入? 07:02~11:31 - 中西方TikTok直播的差异 11:32~13:53 - 为什么TEMU不好? 13:54~15:23 - 为什么TikTok Shop是新鲜事物? 15:24~18:08 - 中国企业开设TikTok店铺的机遇 18:09~19:25 - 能在全球范围内热销的产品 19:26~22:43 - 中国版TikTok与TikTok直播的差异 22:44~24:43 - 外国品牌如何在中国开展社交媒体? 24:44~33:44 - 中国的社交媒体是怎样的? 33:45~35:20 - 2024年社交媒体的发展趋势是什么? 35:21~35:57 - 与Will取得联系 William August, CEO of Outlandish, a trailblazing figure in the world of marketing and social media. He is the first western influencer to make a significant impact on Chinese social media, with over 2 million followers to his name in 2015. In addition to this impressive feat, he also holds the distinction of being the first TSP (TikTok Shop Partner) and highest-selling TSP in the UK in 2021 and US in 2023, reaching $35M in sales in Q4. Through his innovative approach to marketing and social media, William August has become a leading figure in the industry, and his accomplishments continue to inspire and influence others around the world. Sora AI is revolutionizing content creation! 🤯 We explore its impact, new opportunities for creators, and how to win with TikTok & TikTok Shop in 2024. Plus, insights into Chinese social media trends. Chapters: 00:00~01:06 - Intro 01:07~05:02 - Why Sora is a game changer? 05:03~06:10 - The opportunities for creators with Sora 06:11~07:01 - How to build revenue from TikTok? 07:02~11:31 - Difference between China and the West in TikTok livestreaming 11:32~13:53 - Why TEMU is bad? 13:54~15:23 - Why TikTok Shop is the new thing? 15:24~18:08 - Opportunities of Chinese business to setup TikTok shops 18:09~19:25 - The product that will work in the entire world 19:26~22:43 - Difference between Chinese TikTok and TikTok livestream 22:44~24:43 - How can foreign brands start social media in China? 24:44~33:44 - How is Chinese social media? 33:45~35:20 - What is coming up for 2024 in social media? 35:21~ 35:57 - Get in touch with Will
如何构建可持续盈利业务大家好~这里是白德翰播客~ 这一期我们邀请到了Xenia Sidorenko Xenia 是一位时装设计师,她转变了自己对21世纪设计师使命的理解——产品应当设计为可持续的。她出生于俄罗斯圣彼得堡,2011年移居中国,与牛仔布工厂紧密合作。在纺织行业从事大规模生产14年的经验,促使她决定创立UseDem循环利用项目。 UseDem是一个纺织循环利用品牌,也是中国首个工业循环利用品牌,旨在消除纺织废弃物。 Xenia相信循环利用是减少纺织工业污染的方法,也是转变社会消费心态的工具。所有产品均由当地包容性工厂生产。 UseDem开展教育项目——为儿童、成人、公司开设衣物循环利用课程和讲座,讲述当前的环境污染状况,以及每个人如何为我们的未来做出贡献。 UseDem团队凭借在零售行业的经验,能够为纺织品牌提供咨询,帮助将业务可持续性作为公司政策的重要组成部分。 个人慈善项目:与退休和残疾人社区合作。“尼泊尔之狐”——地震后为山村儿童捐赠冬装。SWAP和Sale Garage销售所得全部利润用于支持患癌儿童。在偏远的玉树山区建立小工厂,教授人们如何缝制和循环利用衣物。 这一集节目深入探讨了中国利润与目的之间引人注目的交汇点。在当今这个消费者意识觉醒的市场中,我们将揭示如何构建既财务成功又对环境负责的商业模式。我们讨论了雇佣残疾人的鼓舞人心的模式,重点阐述了其带来的好处,并探讨了所面临的独特挑战。同时,我们还会向您介绍Xenia公司,这是一家利用回收牛仔裤制作时尚包袋的公司,生动展示了可持续发展的强大实践案例。了解可持续投资领域的机遇,并获得关于任何公司如何融入环保意识实践以创造更美好未来的实用建议。加入我们,一同探索在中国做好事如何能为商业带来好处。 如果你喜欢本期播客内容的话,请点赞收藏~ 欢迎在评论区留下你宝贵的想法哦~ 章节: 00:00~01:06 - 引言 01:07 ~04:27 - 如何在中国建立盈利的可持续业务? 04:28~09:07 - 与残疾人合作 09:08~11:55 - 雇佣残疾人的好处 11:56~22:13 - 在中国开展可持续业务面临的挑战? 22:14~25:08 - Xenia利用回收牛仔裤制作的时尚包袋 25:09~27:54 - 可持续投资的机会 27:55~30:35 - 任何公司如何变得更加可持续 30:36~31:36 - 结束语 This episode explores the compelling intersection of profit and purpose in China. Discover how to build a business that is both financially successful and environmentally responsible in today's conscious market. We discuss the inspiring model of employing people with disabilities, highlighting the benefits and addressing the unique challenges. We'll also introduce you to Xenia, a company creating trendy bags from recycled jeans, showcasing a powerful example of sustainability in action. Learn about investment opportunities within the sustainable sector and gain practical advice on how any company can integrate eco-conscious practices for a brighter future. Join us as we explore how doing good can be good for business in China. Xenia Sidorenko Fashion designer, who transform her own understanding of designer mission in 21 century – product should be designed to be sustainable. Born in Russia St Petersburg, she moved to China in 2011 to work closely with Denim factories. 14 years experience in mass production in textile industry made her decided to found UseDem upcycle project. UseDem is a textile upcycling brand , the first industrial upcycling brand in China, that aim to eliminate textile waste. Xenia believes in upcycling as in a solution to decrease textile industry pollution and tool to transform society-consuming mindset. All products made by local inclusive factory. UseDem run education program - clothes upcycle classes and lectures for kids, adults, companies, about present nature pollution situation and the ways how everyone can make difference in our future. UseDem team using experience in retail industry able to provide to textile brands consulting to help heading business sustainability as essential part of corporate policy. Personal charity projects: Cooperation with retired and disabled people community. “Fox in Nepal”-winter jackets were donated to kids in the mountain village after the earthquake. SWAP and Sale Garage all profit from sale goes to support kids who live with cancer. Build small factory and teach how to sew and upcycle clothes in remote mountain village Yushu area . Little red book : UseDem 三手再造 official wechat account: UseDem 三手再造 Chapters: 00:00~01:06 - Intro 01:07~04:27 - How to build profitable sustainable business in China? 04:28~09:07 - Working with people with a disability 09:08~11:55 - The benefits of employing someone with a disability 11:56~22:13 - The challenge of having a sustainable business in China? 22:14~25:08 - Xenia trendy bags for recycled jeans 25:09~27:54 - The opportunity to invest in sustainability 27:55~30:35 - How can any company become more sustainable 30:36~31:36 - Outro
中国仍是投资的乐土吗?哈喽大家好!这里是白德翰播客~ 本期我们邀请到了Kristina Koehler-Coluccia. Kristina是一位出生于香港的欧洲人,拥有超过20年帮助外国投资者进入中国和香港市场的经验。她曾与750多家国际公司合作,涵盖初创企业到上市公司,涉及各行各业,协助他们制定市场战略、实施商业模式,并帮助他们专注于在中国和香港的增长。 Kristina 致力于帮助外国投资者、领导者和企业家避免在中国商业旅途中遇到的最常见障碍,以加速他们的盈利能力。 Kristina的公司——Woodburn Accountants & Advisors——专注于消除中国和香港企业服务和合规管理的复杂性。 本集深入探讨了中国经济的现状,分析了其近期的放缓情况,并揭示了2024年潜在的发展机遇。我们分析了新签证政策和商业法规的影响,权衡了在海南经营的利弊,并就如何在中国创立和发展企业提供了实用建议。了解微信作为商业工具的强大功能,掌握中国消费者行为的演变,并理解近期双十一购物节表现不佳的原因。 如果你你喜欢本期播客内容的话,请点赞收藏~ 欢迎在评论区留下你宝贵的想法哦~ 章节: 00:00 ~01:05 - 引言 01:06~04:56 - 中国经济正在放缓吗? 04:57 ~06:56 - 2024年中国的机遇 06:57 ~08:44 - 中国新签证政策的影响 08:45 ~12:38 - 中国的新商业法规 12:39 ~17:01 - 海南的利弊 17:02 ~20:22 - 在中国创立和发展企业的有用建议 20:23 ~23:09 - 如何有效利用微信作为商业工具 23:10 ~29:04 - 中国的消费者行为趋势 29:05 ~31:39 - 2023年双十一的失败 31:40 ~35:37 - 事物的变化 35:38 ~38:00 - 结尾 Hi everyone! Today we honorly have the guest of the podcast——Kristina Koehler-Coluccia. Kristina is a Hong Kong-born European, with over 20 years’ experience in helping foreign investors enter the China and Hong Kong market. She has worked with over 750 international companies, from startups to publicly-listed companies, across industries and sectors on their market strategy, implementation of business models, and helping them to focus on their growth in China and Hong Kong. Kristina's mission is to help foreign investors, leaders, entrepreneurs avoid the most common obstacles that they encounter along their China business journey in order for them accelerate their profitability. Kristina's company - Woodburn Accountants & Advisors - focuses on eliminating the complexities of corporate services and compliance administration in China and Hong Kong. This episode dives deep into the current state of the Chinese economy, exploring its recent slowdown and uncovering the potential opportunities that lie ahead in 2024. We analyze the impact of new visa policies and business regulations, weigh the pros and cons of operating in Hainan, and offer practical advice on starting and growing your business in China. Discover the power of WeChat as a business tool, learn about evolving Chinese consumer behavior, and understand the reasons behind the recent 11/11 shopping festival's shortcomings. Tune in as we analyze the changing landscape and provide actionable insights to help you succeed in the dynamic Chinese market. Chapters: 00:00~01:05 - Intro 01:06~04:56 - is the Chinese economy slowing ? 04:57~06:56 - The opportunities in 2024 for China 06:57~08:44 - The impact of the new visa policies of China 08:45~12:38 - The new regulations for businesses in China 12:39~17:01 - The pros and cons of Hainan 17:02~20:22 - helpful advice for starting and growing a business in China 20:23~23:09 - How to use Wechat as an effective business tool 23:10~29:04 - Consumer behavior trends in China 29:05~31:39 - Failure of 11/11 2023 31:40~35:37 - How things are changing 35:38~38:00 - Outro
中国VS印度——探索潜在商业机遇哈喽大家好!这里是白德翰播客~ 在这里你可以了解到国际商业前沿新思路。 今天我们的第一位嘉宾是 Minesh Pore. Minesh是一位备受尊敬的全球贸易专家,拥有超过20年领导跨国公司进行内部创业、企业转型、业务开发和战略规划的经验。他被公认为国际商业领域的领军人物,曾在全球多家知名公司逐级晋升,包括在Intertek、Pico和Tata Infomedia等上市公司担任过多个高管职位。在他的职业生涯中,他曾在纽约、伦敦、上海、台北、孟买和香港居住和工作。他曾与六大洲的多个贸易展会组织者合作过。 让我们一起走近白德翰和Minesh 的对话,探索中印合作的新机遇吧~ 如果你喜欢本播客的内容请别忘了订阅收藏哦~ 同时也欢迎在评论区留下你宝贵的意见~ 章节: 00:00~01:08 -引言 01:09~03:45 -如何从中国采购产品? 03:46~06:19 -在中国寻找专家 06:20~08:46 -中国非典型的制造城市 08:47~11:25 -为什么这些城市比其他城市更重要? 11:26~20:32 -印度VS中国 20:33~23:07 -新品牌如何进入中国市场? 23:08~26:31 -作为西方品牌,如何击败中国竞争对手? 26:32~29:25 -2024年市场趋势 29:26~30:18 -结尾 Chapters: 00:00 ~ 01:08 -Intro 01:09 ~03:45 - How to source products from China ? 03:46~06:19 -Finding the experts in China 06:20~08:46 -Non-typical cities in China for manufacturing 08:47~11:25 -Why these cities are more significant than others ? 11:26~20:32 -India VS China 20:33~23:07 -How can new brands enter China ? 23:08~26:31 -How to beat Chinese Competitors as a Western Brand 26:32~29:25 -2024 Market trends 29:26~30:18 -Outro Minesh is a highly regarded global trade expert with over 20 years'experience leading multinational organizations in Intraprenuership corporate transformation,business development, and strategic planning.He is recognized as a leader in international business, who has risen through the ranks of multiple prestigious companies worldwide, including various executive managementpositions at listed companies including Intertek, Pico, and Tata Infomedia.During his career he has lived and worked in New York, London, Shanghai Taipei, Mumbai, and Hong Kong. He has worked with mulltiple Trade Show Organisers across 6continents.