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0语境崩溃，指不同受众群体在社交媒体平台上的汇聚，给自我展示和印象管理带来了挑战。本研究考察了中国城市地区的微信用户如何通过两种截然不同却又相互交织的方法来应对语境崩溃：语境适应和语境恢复。语境适应是指调整自我展示以适应异质的受众群体，而语境恢复是指通过建立心理、关系、空间和时间边界来主动重建语境。通过对 51 位微信用户的深度访谈，本研究确定了多种用于语境恢复的策略，包括角色进入和退出、过滤、维护多个空间和自我断续。本研究还揭示了用户选择策略背后的关键决策规则，突出了省力化、自我意识和隐私顾虑等个人因素，以及受众异质性和活跃度等受众因素之间的相互作用。研究结果阐明了语境崩溃管理的动态变化，并强调了用户在社交媒体生态系统中塑造其在线体验的能动性。
Context collapse, the merging of diverse audience groups on social media platforms, poses challenges for self-presentation and impression management. This study examines how WeChat users in urban China navigate context collapse through two distinct yet intertwined approaches: context adaptation and context restoration. Context adaptation entails adjusting self-presentation to suit the heterogeneous audience, while context restoration involves actively rebuilding contexts by establishing psychological, relational, spatial, and temporal boundaries. Through in-depth interviews with 51 WeChat users, the study identifies various strategies employed for context restoration, including role entry and exit, filtering, maintaining multiple spaces, and self-discontinuity. The study also reveals the key decision rules behind users' choices of strategies, highlighting the interplay of individual factors such as effort minimization, self-consciousness, and privacy concerns, as well as audience factors such as heterogeneity and activeness. The findings shed light on the dynamics of context collapse management and underscore the agency of users in shaping their online experiences within the social media ecosystem.
文献来源：Li, P., Cho, H., Shen, C., & Kong, H. (2024). From context adaptation to context restoration: Strategies, motivations, and decision rules of managing context collapse on WeChat. Journal of Computer-Mediated Communication, 29(1), zmad043. doi.org
AI主播：NotebookLM
