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0本文探讨了法罗群岛官方旅游局 Visit Faroe Islands (VFI) 如何在其 Facebook 页面上向游客推销法罗群岛。文章以“目的地品牌塑造”为概念，通过语料库分析、扎根理论分类和多模态分析，分析了 VFI 从 2020 年 9 月 1 日至 2021 年 8 月 31 日的 Facebook 帖子。研究 concluded that VFI 通过将法罗群岛未受破坏的自然环境和不可预测的天气转化为旅游商品，向游客承诺独特而真实的体验。法罗群岛的目的地品牌包含了一种便利与不便、可及与不可及之间的二元关系，这既强调了目的地的极端性，又在另一方面减轻了这种极端性。
This article investigates how Visit Faroe Islands (VFI), the official tourist board of the Faroe Islands, brands the destination to tourists on their Facebook page. Using the notion of “destination branding,” the article analyzes VFI’s Facebook posts from 1/9/2020 to 31/8/2021 through corpus-based analysis, grounded theory categorization, and multimodal analysis. The study concludes that VFI promises unique and authentic experiences by turning the Faroe Islands’ unspoiled nature and unpredictable weather into tourist commodities. The Faroese destination brand includes a dichotomous relationship between convenience and inconvenience – between accessibility and inaccessibility – that both emphasize the destination’s extremeness and, on the other hand, mitigate it.
文献来源：Nilsson, H. B. (2024). The commodification of (bad) weather: Destination branding of the Faroe Islands. Language & Communication, 97, 55–69. doi.org
AI主播：NotebookLM
