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0哈喽大家好~白德翰播客更新啦！
本期我们邀请到的嘉宾是托马斯·“阿福”·德克森（Thomas "Afu" Derksen），AfuMedia的创始人兼关键意见领袖（KOL），是中国市场上最早一批国际影响者之一，自2016年起开始其社交媒体之旅。他在多个平台上活跃，吸引了超过1000万粉丝的关注，被誉为非官方的中德文化交流大使。
尤为值得一提的是，托马斯经历了一次脱胎换骨的转变，在四年内减重超过60公斤。目前，他专注于在粉丝中推广身心健康，强调全面健康的重要性。
此外，托马斯还是“中国制造”商业播客的主持人，在这个平台上，他深入探讨了德国和中国商业动态的复杂性，进一步巩固了他作为两国之间文化和商业桥梁的角色。
本期介绍了托马斯，一位从减肥之旅转型至健康与养生领域的社交媒体影响者。他分享了在YouTube上找到个人定位的心得、个人的转变，以及社交媒体成功的三步公式。托马斯深入探讨了社交媒体对心理健康的正反两面影响。他讨论了利用AI工具进行内容创作的同时，也承认了潜在的缺点。
随后，话题转向品牌合作，为外国品牌进入中国市场提供建议，并重点介绍了托马斯自己的独家项目。最后，他以对Apple Vision Pro的看法及其潜在影响作为总结，
如果你喜欢本期播客的话，记得点赞收藏，欢迎在评论区留下你宝贵的想法哦~
章节：
- 引言
- 如何在YouTube上找到自己的定位？
- 托马斯的惊人减肥之旅
- 从健康到养生的社交媒体转型
- 社交媒体成功的三步策略
- 社交媒体对心理健康的影响
- 利用AI进行社交媒体运营
- AI的弊端
- Apple Vision Pro
- YouTuber如何进行品牌合作
- 给外国品牌在中国起步的一条建议
- 托马斯的独家项目
- 结尾
This podcast episode features Thomas, a social media influencer who transitioned from a weight loss journey to the health and wellness niche. He shares his insights on finding your niche on YouTube, his personal transformation, and a three-step formula for social media success. Thomas delves into the impact of social media on mental health, both positive and negative. He discusses leveraging AI tools for content creation while acknowledging potential downsides.
The conversation then shifts to brand deals, offering advice for foreign brands entering the Chinese market and highlighting Thomas's own exclusive projects. He concludes with thoughts on the Apple Vision Pro and its potential implications.
Thomas "Afu" Derksen, the founder of AfuMedia and a Key Opinion Leader (KOL), stands out as one of the pioneering international influencers in the Chinese market, embarking on his social media journey in 2016. With a dynamic presence across various platforms, he has captivated an audience exceeding 10 million followers, earning the title of the unofficial cultural ambassador bridging China and Germany.
Remarkably, Thomas embarked on a transformative journey, shedding over 60 kilograms in four years. His current focus is on promoting both mental and physical well-being among his followers, highlighting the importance of holistic health.
Additionally, Thomas lends his insights as the host of the "Made in China" business podcast, a platform where he delves into the intricacies of German and Chinese business dynamics, further solidifying his role as a cultural and entrepreneurial bridge between the two nations.
Chapters:
00:00 - Intro
00:48 - How to find your Niche in Youtube?
02:54 - Thomas Incredible weight loss journey
05:37 - Health and Wellness social media transition
08:48 - The 3 steps to succeed in social media
14:05 - The effect of Social Media on mental health
17:24 - Leveraging AI for social media
19:51 - The bad side about AI
22:44 - The apple vision pro
27:09 - How does youtubers do brand deals
30:20 - The one advice for foreign brands to start in China
32:16 - Thomas exclusive projects
34:29 - Outro
