UK issues new junk food ad ban to lower childhood obesity
An advert will be banned from being put online or played on the television before 9pm if the food item it promotes falls into one of 13 categories, and if analysis of its nutrients, such as salt, fat and sugar, lead to it being classified as less healthy on a government scoring system.
The focus on the product, which was set in legislation passed by the last government, means a fast-food chain, for example, would still be free to advertise without restrictions, as long as it didn't show any of its burgers, fries or other less healthy offerings.
A spokesperson for the Department for Health and Social Care said the ban was clear – that unhealthy food products, which are excessively high in sugar, fat or salt were covered in the restrictions, but that it did not restrict brands from advertising, provided any products they feature met the conditions set.
词汇表
issue [ˈɪʃuː] 出台,发布,发行
junk food [dʒʌŋk] 垃圾食品,无营养食品
obesity [əʊˈbiːsəti] 肥胖,肥胖症
advert [ˈædvɜː(r)t] 广告
ban [bæn] 禁止;禁令
promote [prəˈməʊt] 宣传,推销(商品)
fall into 属于(类别或范围)
nutrient [ˈnjuːtriənt] 养分,营养物
be classified as [ˈklæsɪfaɪd] 被分类为,被列为
scoring system ['skɔ:riŋ] 评分系统
legislation [ˌledʒɪˈsleɪʃ(ə)n] 立法,法案,法规
fast-food chain 快餐连锁
offering [ˈɒf(ə)rɪŋ](用于销售的)产品,出售物
spokesperson [ˈspəʊksˌpɜː(r)s(ə)n] 发言人,代言人
Department for Health and Social Care 卫生和社会保障部
excessively [ɪk'sesɪvlɪ] 过量的,过多的
provided [prəˈvaɪdɪd] 假如,只要
feature [ˈfiːtʃə(r)](在某个内容中)出现,以…为主要组成
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BBC Media|英国出台新的垃圾食品广告禁令,以降低儿童肥胖率
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