April 23rd marks World Book and Copyright Day, and in China, the celebration has gone digital. Bookstores and sellers are embracing the trend, ramping up livestreaming events to connect with readers like never before. On the show: Steve Hatherly, Niu Honglin and Yushun.

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Round Table is a premier English radio/podcast show, straight from Beijing.

Hear what's buzzing on the Internet and the main streets, see the latest lifestyle trends, and feel the pulse of life in China, Round Table is your golden ticket. With dynamic cultural exchanges between hosts from diverse backgrounds, we take you on a journey deep into modern China.

We invite you to join our conversation! Shoot us an email or a voice memo at roundtablepodcast@qq.com. Let the fun begin!

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Round Table China

Pages to pixels: Livestreams elevate book sales!