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1“Too much rivalry, or not enough restraint? When anti-involution meets antitrust, the real question is — how much competition is just right?”
Across China, policymakers are calling for anti-involution — a drive to curb wasteful, self-defeating competition and promote high-quality growth. But when regulators urge firms to avoid “disordered price wars,” how can this align with the principles of free and fair competition? In this episode, we unpack the 2025 Joint Notice from the NDRC and SAMR, explore its echoes of EU sustainability debates, and discuss what “rational competition” really means in a global antitrust context.
