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0Shiyang: the story of a lifelong practitioner in sustainability
To do something meaningful has always been important to Shiyang. After completing her studies at Columbia University, she joined Rare, Center for Behavior & the Environment. As the General Manager of Rare China Center for Behavior, Shiyang is committed to catalyzing positive change by applying behavior science to environmental challenges. From wetland protection to food waste reduction, from behavioral science to public engagement, Shiyang shares how she weaves sustainability into every part of her life and work. We talk about her personal journey, what led her to Rare, and what it really means to make sustainability part of everyone's daily life. In the age of social media, is it easier to spread sustainable ideas? And what can we all do to create a greener future? Tune in to hear Shiyang's story — thoughtful, grounded, and deeply inspiring.
对于诗扬来说，找到一份有意义且终生热爱的事业是很重要的。很幸运的是，她也找到了这样一份事业：推动可持续发展，让每个人都参与进来。在哥伦比亚大学完成学业后，她加入了瑞尔行为中心。作为瑞尔中国的负责人，她牵头组织了很多不同的项目。从湿地保护到降低食物浪费，她用行为科学推动改变，也让“环保”成为一种生活方式。如何让可持续发展不止是口号，而是每个人的日常？在社交媒体时代，环保理念是否更容易被理解与传播？欢迎收听诗扬的故事！
01:03 Shiyang's background
03:48 The triggering moment for Shiyang to devote to sustainability
09:05 How Rare apply behavior science framework to sustainability programs
12:35 How working in sustainability shapes Shiyang's worldview and lifestyle
16:08 The influence of social media on the promotion of sustainability
19:00 A typical work day for Shiyang
Highlights:
1. Behavior change is key to driving positive change. People can be educated with proper frameworks and tools to lead to behavior change.
2. In the age of social media, information overload is very common and it doesn't necessarily help with our decision-making.
3. Sustainability is important worldwide. More and more cross cultural/behavioral frameworks and projects are in progress for a greener planet.
Shiyang主要观点：
1. 行为改变是推动正向变革的关键。人们可以通过学习一些适用的框架和工具，从而实现行为改变。
2. 如今在社交媒体时代，信息过载非常普遍，但这并不一定有助于我们的决策。
3. 可持续发展是全球范围内的重要议题。为了更好的推行可持续，诸多国家和机构都在积极跨文化跨领域合作。
Rare website: behavior.rare.org
Hosts
Kate: VC investor/entrepreneur
Julia: overseas Internet industry practitioner
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