BBC News｜牛津词典2025年度词汇：“愤怒诱饵”

The Oxford word of the year for 2025 is 'rage bait'

Host: After analysing 25 billion words, Oxford University Press has picked the one it thinks best defines 2025. Noor Nanji reports on the word of the year.

Noor Nanji: Do you find yourself getting increasingly irate while scrolling through your social media feed? If so, you may be falling victim to rage bait.

According to the Oxford University Press, this is defined as online content deliberately designed to elicit anger or outrage by being frustrating, provocative or offensive.

Such content is typically posted in order to increase traffic to websites or social media accounts. The other shortlisted words were aura farming and biohack.

The annual list is intended to reflect some of the moods and conversations that have shaped the last year. The shortlisted words were put to a public vote, the results of which helped to guide the final decision taken by OUP's language experts.

词汇表
irate [aɪˈreɪt] adj. 生气的，发怒的
scroll through [skrəʊl] 滚动浏览，刷（屏幕）
feed [fiːd] n. （社交媒体等的）动态，推送，信息流
fall victim to [ˈvɪktɪm] 成为…的受害者，落入…的圈套
rage bait [reɪdʒ beɪt] n. 愤怒诱饵，引战内容（故意引发他人愤怒以获得流量的网络内容）
deliberately [dɪˈlɪbərətli] adv. 故意地，蓄意地
elicit [ɪˈlɪsɪt] vt. 引发，探出，诱出（信息或反应）
outrage [ˈaʊtreɪdʒ] n. 愤慨，愤怒，义愤
provocative [prəˈvɒkətɪv] adj. 挑衅的，煽动性的，使人生气的
traffic [ˈtræfɪk] n. （网络）流量，访问量
shortlisted [ˈʃɔːtlɪstɪd] adj. 入围的，入选的，列入候选名单的
aura farming [ˈɔːrə] n. 人设经营，光环培养（指通过刻意展示积极形象以塑造良好个人声誉的行为）
biohack [ˈbaɪəʊhæk] n. 生物黑客（通过技术手段干预或优化自身生物机能的行为）
be intended to [ɪnˈtendɪd] 旨在，目的是，是为了
OUP abbr. 牛津大学出版社（Oxford University Press）

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