26.1.10雅思大作文真题母语教师范文 | 广告对消费者的影响力下降

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我是来自加拿大的雅思外教Mac。今天，和你分享26年1月10日雅思大作文真题的原创范文。

范文详解点这里

范文详解点这里

题目：

Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons? Do you think it is a positive or negative development?

研究表明，如今部分消费者受广告的影响远不如过去那么大。你认为这一现象的原因是什么？你觉得这是积极的还是消极的发展趋势？

范文：

In recent years, it has been documented that advertising has increasingly become less influential among many consumers. This essay shall examine the causes behind this phenomenon, along with arguing that it represents a positive trend.

One of the key reasons advertising exerts less influence over consumers is that shoppers are more aware of the persuasive strategies marketers use to encourage sales. As people are exposed to repeated promotional techniques across multiple platforms, they have developed a critical understanding of exaggeration, emotional manipulation, and artificial scarcity, which reduces their susceptibility to such tactics. This growing awareness has made consumers far less gullible than in the past. Another fundamental reason for the decline in advertising persuasiveness is the increased transparency of consumer feedback, particularly online, which enables shoppers to seek out comments from previous buyers; as a result, they are more reliant on such feedback than on advertising itself when making informed purchasing decisions.

This development should be regarded as positive as it ultimately leads to higher levels of consumer satisfaction. When individuals make purchasing decisions based on careful evaluation rather than impulse buying driven solely by advertising, they are more likely to select products that genuinely meet their needs, thereby enhancing long-term satisfaction and reducing post-purchase regret. Moreover, as businesses recognise that superficial marketing is no longer sufficient to secure customer loyalty, they are compelled to innovate by improving product quality, expanding product ranges, and responding more promptly to consumer feedback. In both cases, rather than undermining the integrity of the business ecosphere, increased consumer awareness and satisfaction contribute to greater trust within the retail market.

In conclusion, although the declining influence of advertising reflects a more skeptical consumer mindset, I believe it is a positive development since heightened awareness and discernment not only empower individuals to make better purchasing choices but also encourage businesses to compete through genuine value rather than persuasive imagery alone, which ultimately serves to foster a more trustworthy retail market.

近年来有资料显示，广告对许多消费者的影响力正日益减弱。本文将剖析这一现象背后的成因，并论证该趋势实具有积极意义。

广告对消费者的影响力下降，其中一个核心原因在于，消费者对营销人员为促进销量所采用的劝说策略有了更清晰的认知。由于人们在各类平台上频繁接触到千篇一律的促销手段，他们逐渐培养出一种批判意识，能够识破广告中的夸大其词、情感诱导与人为制造的稀缺感，这也使得他们不再轻易受此类手段的蛊惑。这种认知的提升，让消费者相比以往变得理性了许多。广告说服力下滑的另一个根本原因，则是消费者反馈的透明度大幅提高，尤其是在线上平台。如今消费者在做出明智的购买决策时，更愿意参考前人的购买评价，而非一味相信广告内容。

这一发展趋势理应被视作积极的进步，因为它最终能显著提升消费者的满意度。当人们基于审慎的评估做出购买决定，而非仅凭广告诱导冲动消费时，他们更有可能选到真正符合自身需求的产品，进而提升长期满意度，减少购后懊悔的情况。此外，当企业意识到单靠流于表面的营销手段已不足以维系客户忠诚度时，就会被迫进行创新：不仅着力提升产品质量、丰富产品品类，还会更迅速地响应消费者的反馈。无论是从消费者还是企业的角度来看，这种趋势都不会破坏商业生态的良性发展，反而会凭借消费者认知的提升与满意度的增长，增强零售市场的信任度。

综上所述，尽管广告影响力的衰退反映出消费者的心态变得更为审慎，但我认为这是一种积极的发展趋势。因为消费者认知水平与辨别能力的提升，不仅能帮助他们做出更优的购买选择，还能倒逼企业摒弃单纯依靠营销话术的竞争模式，转而通过创造真实的产品价值立足市场。最终，这一切都将助力构建一个更具公信力的零售市场环境。

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顺便打个广告~~

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