Vol.50甜品为什么总爱用粉色？颜色如何影响“好吃”的感觉

简介：你有没有发现，无论是马卡龙、蛋糕、奶昔，还是糖果和冰淇淋，甜品几乎总少不了粉色？粉色不只是可爱，它其实悄悄影响了我们的味觉和心理感受，让甜品“更好吃”。

心理学和色彩心理学研究表明，颜色会影响我们的预期和感受。

文献引用

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• Zampini, M., & Spence, C. (2004). The role of auditory cues in modulating the perceived crispness and staleness of potato chips. Journal of Sensory Studies, 19(5), 347–363. doi.org