简介：清明之后，气温回升，降雨增多，空气湿度逐渐增强。自然界进入一种“清理与更新”的节律——植物在生长之前，先完成一次内部的整理。 而人也是一样的。 在这一阶段，很多人会出现一种很微妙的状态：情绪变得更敏感、思绪容易回到过去、身体有些疲惫，但又说不清原因。 文献参考 • Thayer, J. F., & Lane, R. D. (2000). Neurovisceral integration model. • Lambert, G. W., et al. (2002). Sunlight and serotonin regulation. The Lancet. • Elliot, A. J., & Maier, M. A. (2014). Color psychology review. • Kaya, N., & Epps, H. H. (2004). Color-emotion associations. • Valdez, P., & Mehrabian, A. (1994). Effects of color on emotions.

简介：有些人会发现，自己在家里或咖啡馆的时候，总是不自觉地想靠近窗边。 不一定有什么具体的目的， 只是很自然地，就想坐在那里，发一会儿呆。 文献引用（APA） Raichle, M. E., MacLeod, A. M., Snyder, A. Z., Powers, W. J., Gusnard, D. A., & Shulman, G. L. (2001). A default mode of brain function. Proceedings of the National Academy of Sciences, 98(2), 676–682. doi.org Ulrich, R. S. (1984). View through a window may influence recovery from surgery. Science, 224(4647), 420–421. doi.org Kaplan, R., & Kaplan, S. (1989). The experience of nature: A psychological perspective. Cambridge University Press.

简介：你有没有发现，一到夜晚关灯之后，你的房间会变得不太一样？ 白天的时候，它是一个很明确的功能空间： 你在这里工作、整理、沟通、做事情。 但当灯光关闭之后，它会慢慢进入另一种状态—— 文献引用（APA） Raichle, M. E., MacLeod, A. M., Snyder, A. Z., Powers, W. J., Gusnard, D. A., & Shulman, G. L. (2001). A default mode of brain function. Proceedings of the National Academy of Sciences, 98(2), 676–682. doi.org Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. doi.org Keller, M. C., & Nesse, R. M. (2005). Is low mood an adaptation? Evidence for subtypes with symptoms that match precipitating events. Journal of Affective Disorders, 86(1), 27–35. doi.org

简介：你有没有发现，无论是看房子、布置卧室，还是挑选家具，总有一种颜色让你觉得特别舒服、踏实，甚至有“安心”的感觉？心理学和色彩研究显示，这种颜色往往是蓝色系或蓝绿色系的低饱和色调，它们能够在潜意识里给人安全感和情绪稳定感。 文献引用 • Kuller, R., Ballal, S., Laike, T., Mikellides, B., & Tonello, G. (2006). The impact of light and colour on psychological mood: a cross-cultural study of indoor work environments. Ergonomics, 49(14), 1496–1507. doi.org • Jalil, N. A., Yunus, R. M., & Said, N. S. M. (2012). Environmental colour impact upon human behaviour: A review. Procedia – Social and Behavioral Sciences, 35, 54–62. doi.org • Boyce, P., Veitch, J., & Newsham, G. (2017). Lighting for interior environments. Lighting Research & Technology, 49(2), 177–196. doi.org

简介：你有没有注意到，无论是超市、服装店，还是电商平台的折扣信息，总是喜欢用鲜艳的红色标出来？不仅是折扣价格，促销海报、限时优惠、秒杀按钮，几乎无一例外。你可能会想，这只是品牌设计的习惯，或者为了好看，但心理学和神经科学告诉我们，这背后其实有“颜色效应”在悄悄影响你的大脑和消费行为。 文献引用 • Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology: General, 136(1), 154–168. doi.org • Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & Marketing, 9(5), 347–363. doi.org • Labrecque, L. I., & Milne, G. R. (2012). To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace. Marketing Letters, 23(2), 593–609. doi.org • Boyce, P., Veitch, J., & Newsham, G. (2017). Lighting for interior environments. Lighting Research & Technology, 49(2), 177–196. doi.org

简介：你有没有注意过，每次在直播间购物，总会被主播的背景色吸引？你可能以为背景只是装饰，但实际上颜色正在悄悄影响你的心理状态、注意力，甚至直接影响下单速度和购买决策。 心理学研究显示，颜色不仅是视觉体验，更会激活大脑的情绪和奖励系统。 文献引用 • Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology: General, 136(1), 154–168. doi.org • Labrecque, L. I., & Milne, G. R. (2013). To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace. Marketing Letters, 24(2), 165–176. doi.org • Mehta, R., & Zhu, R. (2009). Blue or red? Exploring the effect of color on cognitive task performances. Science, 323(5918), 1226–1229. doi.org • Boyce, P., Veitch, J., & Newsham, G. (2017). Lighting for interior environments. Lighting Research & Technology, 49(2), 177–196. doi.org

简介：你有没有过这样的体验：看到一件绿色衣服、墙面或家居装饰，有的人会觉得舒缓、自然，仿佛整个人都被治愈了；而有些人却觉得不舒服，甚至有点“诡异”或像“毒药”的感觉？为什么同样的绿色，会带来完全相反的体验？ 文献引用 • Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology: General, 136(1), 154–168. doi.org • Boyce, P., Veitch, J., & Newsham, G. (2017). Lighting for interior environments. Lighting Research & Technology, 49(2), 177–196. doi.org • Ball, P. (2001). Bright Earth: Art and the Invention of Color. University of Chicago Press. • Küller, R., Ballal, S., Laike, T., Mikellides, B., & Tonello, G. (2006). The impact of light and colour on psychological mood: a cross-cultural study of indoor work environments. Ergonomics, 49(14), 1496–1507. doi.org

简介：你有没有发现，无论是马卡龙、蛋糕、奶昔，还是糖果和冰淇淋，甜品几乎总少不了粉色？粉色不只是可爱，它其实悄悄影响了我们的味觉和心理感受，让甜品“更好吃”。 心理学和色彩心理学研究表明，颜色会影响我们的预期和感受。 文献引用 • Wansink, B. (2004). Environmental factors that increase the food intake and consumption volume of unknowing consumers. Annual Review of Nutrition, 24, 455–479. doi.org • Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. doi.org • Spence, C., Levitan, C. A., Shankar, M. U., & Zampini, M. (2010). Does food color influence taste and flavor perception in humans? Chemosensory Perception, 3(1), 68–84. doi.org • Zampini, M., & Spence, C. (2004). The role of auditory cues in modulating the perceived crispness and staleness of potato chips. Journal of Sensory Studies, 19(5), 347–363. doi.org

简介：你有没有注意过，当心情不好、疲惫或者焦虑时，总会不自觉地被某些颜色吸引？可能是一支笔、一本笔记本、衣服，甚至是手机界面的壁纸。你可能会以为这是“随便喜欢”，但心理学研究和色彩心理学告诉我们，这其实是你的内心在“发信号”，颜色偏好正反映着你的心理需求和情绪状态。 文献引用 • Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology: General, 136(1), 154–168. doi.org • Kuller, R., Ballal, S., Laike, T., Mikellides, B., & Tonello, G. (2006). The impact of light and colour on psychological mood: a cross-cultural study of indoor work environments. Ergonomics, 49(14), 1496–1507. doi.org • Palmer, S. E., Schloss, K. B., & Sammartino, J. (2013). Visual aesthetics and human preference. Annual Review of Psychology, 64, 77–107. doi.org • Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120.

简介：当你走进奢侈品牌的旗舰店，或者在高端购物网站上浏览时，你会发现一个有趣的规律：几乎所有高端品牌，无论是包包、手表还是香水包装，都偏爱深色、金色或者低饱和的柔和色调。它们不仅让人觉得美观，更在悄悄影响你的感受：显得高贵、稳重、有价值。 心理学和消费行为研究显示，颜色能够直接影响人的情绪、价值判断和购买意愿（Labrecque & Milne, 2013）。颜色是一种快速的视觉信号，它可以告诉大脑：“这是有价值、值得注意的物品。 文献引用 • Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. • Labrecque, L. I., & Milne, G. R. (2013). To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace. Marketing Letters, 24, 165–176. doi.org • Bellizzi, J. A., Crowley, A. E., & Hasty, R. W. (1983). The effects of color in store design. Journal of Retailing, 59(1), 21–45. • Hemphill, M. (1996). A note on adults’ color–emotion associations. The Journal of Genetic Psychology, 157(3), 275–280. • Valdez, P., & Mehrabian, A. (1994). Effects of color on emotions. Journal of Experimental Psychology: General, 123(4), 394–409.

简介：职场配色心理学 在职场里，有些人第一眼就让人觉得可靠。 还没开口，你已经觉得他“稳”。 有趣的是，这种感觉往往不是来自内容，而是来自视觉线索。 颜色，是最先被大脑处理的信息之一。 在你开口之前，你的衣服已经在替你“表达”。 那么，什么颜色更容易被信任？ 文献引用 • Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. • Elliot, A. J., et al. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology: General, 136(1), 154–168. • Valdez, P., & Mehrabian, A. (1994). Effects of color on emotions. Journal of Experimental Psychology: General, 123(4), 394–409. • Kaya, N., & Epps, H. H. (2004). Relationship between color and emotion. College Student Journal, 38(3), 396–405. • Ulrich, R. S. (1984). View through a window may influence recovery from surgery. Science, 224(4647), 420–421.

简介：你有没有发现—— 同一个人，换一支口红，气质就完全不同？ 有人涂正红，会被说“气场强”； 涂豆沙色，被评价“温柔好相处”； 换成深梅色，又显得成熟冷静。 这真的是妆容技巧，还是颜色本身在影响别人对你的判断？ 文献引用 • Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. • Elliot, A. J., et al. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology: General, 136(1), 154–168. • Valdez, P., & Mehrabian, A. (1994). Effects of color on emotions. Journal of Experimental Psychology: General, 123(4), 394–409. • Kaya, N., & Epps, H. H. (2004). Relationship between color and emotion. College Student Journal, 38(3), 396–405.

简介：很多人会发现—— 一到春天，白天更有精神，夜晚却更难入睡。 明明很累，大脑却停不下来。 这不是错觉，而是节律在变化。 春季日照时间变长，会影响褪黑素分泌节奏（Lambert et al., 2002）。 文献引用 • Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. • Lambert, G. W., et al. (2002). Effect of sunlight and season on serotonin turnover in the brain. The Lancet, 360(9348), 1840–1842. • Valdez, P., & Mehrabian, A. (1994). Effects of color on emotions. Journal of Experimental Psychology: General, 123(4), 394–409. • Ulrich, R. S. (1984). View through a window may influence recovery from surgery. Science, 224(4647), 420–421.

简介：我们都知道，鲜花是家里最容易提升氛围的装饰之一。但你有没有想过——花的颜色不仅美，它其实会影响你的情绪、生理状态甚至行为模式？ 不同颜色的花，在不同房间里能起到截然不同的心理效果。今天我们就来聊聊— 如何根据房间功能，选择最适合的花色。 文献引用 • Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology: General, 136(1), 154–168. doi.org （暖色系促进注意力与社交活跃度） • Küller, R., Ballal, S., Laike, T., Mikellides, B., & Tonello, G. (2009). The impact of light and colour on psychological mood: a cross-cultural study of indoor work environments. Ergonomics, 49(14), 1496–1507. doi.org （低饱和色调与放松状态关联） • Ulrich, R. S. (1984). View through a window may influence recovery from surgery. Science, 224(4647), 420–421. doi.org （绿色与视觉恢复、神经放松相关） • Spence, C., Velasco, C., & Knoeferle, K. (2015). A large sample study on the influence of the color of the plate on the perception of food and on the amount consumed. Food Quality and Preference, 43, 1–5. doi.org （色彩与食欲相关）

简介：你有没有发现—— 同样一束花，在春天看着格外明亮，在冬天却显得冷清？ 其实，幸福感不仅来自花本身，还来自“季节 × 颜色 × 神经系统”的匹配程度。 文献引用 • Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. Annual Review of Psychology, 65, 95–120. doi.org • Lambert, G. W., Reid, C., Kaye, D. M., Jennings, G. L., & Esler, M. D. (2002). Effect of sunlight and season on serotonin turnover in the brain. The Lancet, 360(9348), 1840–1842. • Kaya, N., & Epps, H. H. (2004). Relationship between color and emotion. College Student Journal, 38(3), 396–405. • Ulrich, R. S. (1984). View through a window may influence recovery from surgery. Science, 224(4647), 420–421.