Vol.53为什么打折标签总是红色？它真的更刺激购买吗？

简介：你有没有注意到，无论是超市、服装店，还是电商平台的折扣信息，总是喜欢用鲜艳的红色标出来？不仅是折扣价格，促销海报、限时优惠、秒杀按钮，几乎无一例外。你可能会想，这只是品牌设计的习惯，或者为了好看，但心理学和神经科学告诉我们，这背后其实有“颜色效应”在悄悄影响你的大脑和消费行为。

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