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0White goods exports log robust growth
中国白色家电出口稳健增长
Policy support, growing foothold in emerging markets boost performance
政策扶持与新兴市场拓展助力行业表现
In a strong demonstration of resilience and innovation, China's home appliance sector delivered a stellar export performance in 2024, with export value surpassing the $100 billion threshold for a fourth consecutive year, the latest report by an industry association showed.
中国家电行业展现出强劲的韧性与创新力，2024年出口业绩表现亮眼。最新行业报告显示，中国白色家电出口额连续第四年突破千亿美元大关。
According to the 2024 China Home Appliance (White Goods) Export Annual Report released by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) last week, the sector's export value for white goods — a category encompassing major household appliances — recorded a remarkable $128.64 billion, up 14.8 percent year-on-year, solidifying the nation's position as a global powerhouse in the industry.
根据中国机电产品进出口商会上周发布的《2024年中国家电（白色家电）出口年度报告》，2024年白色家电出口总额达1286.4亿美元，同比增长14.8%，进一步巩固了中国在全球家电产业的领先地位。
The stable growth momentum is largely attributed to China's robust policy support for promoting stable foreign trade growth, the country's growing foothold in emerging markets, the recovery seen in European and North American markets, and the accelerated global expansion of Chinese home appliance brands, said Zhou Nan, secretary-general of the CCCME's home appliances branch.
中国家电行业的稳定增长主要得益于国家政策对外贸稳定增长的有力支持、中国企业在新兴市场的不断拓展、欧洲和北美市场的复苏，以及中国家电品牌的加速全球布局，中国机电产品进出口商会家电分会秘书长周南表示。
" The growth did not come easily," said Zhou, adding that in the face of a complex international environment and the rising tide of trade protectionism, China's home appliance manufacturers upheld a globalized path, finding a way out and strengthening their competitiveness through independent innovation, brand building and overseas supply chain construction.
“这一增长来之不易。”周南表示，在复杂的国际环境和贸易保护主义抬头的背景下，中国家电制造商始终坚持全球化发展路径，通过自主创新、品牌建设和海外供应链布局寻找突破口，不断提升自身竞争力。
Zhou said the industry has transformed from being a manufacturer of products designed by foreign clients to becoming a leader in design, innovation and production. In terms of individual overseas market performance, the CCCME report revealed significant growth in exports to emerging markets involved in the Belt and Road Initiative, particularly in Latin America, the Middle East and ASEAN member states.
周南指出，行业已从以往为国外客户代工生产的模式，发展为在设计、创新和生产领域均占据主导地位。在具体海外市场表现上，报告显示，中国家电在“一带一路”沿线国家的出口增势尤为明显，特别是在拉美、中东和东盟国家表现突出。
One of the key factors behind this growth is China's ability to swiftly adapt to shifting global demand trends, Zhou said. From the "stay-at-home economy" driving surges in demand for kitchen appliances and refrigeration equipment during the COVID-19 pandemic, to the European energy crisis fueling the need for heating devices, and the global warming trend propelling air conditioning demand, China's home appliance sector has been quick to introduce products that cater to evolving needs, consolidating its competitive edge worldwide, he said.
中国家电行业快速适应全球需求变化，也是出口增长的重要因素之一。周南表示，从疫情期间“居家经济”带动厨房电器和制冷设备需求，到欧洲能源危机刺激供暖设备热销，再到全球气候变暖推动空调需求增长，中国家电企业始终紧跟市场趋势，不断推出符合全球消费者需求的产品，巩固了其国际竞争优势。
Moreover , amid global uncertainties, Chinese home appliance companies are also ramping up efforts to strengthen their supply chain resilience, setting up production facilities and making strategic investments in overseas destinations such as Southeast Asia and the Middle East, Zhou added.
此外，在全球经济不确定性增加的背景下，中国家电企业正加快提升供应链韧性，在东南亚和中东等地布局生产基地并进行战略投资，周南表示。
