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0Is this product 'human-made'? The race to establish an AI-free logo
Organisations worldwide are racing to develop a universally recognised label for "human-made" products and services as part of the growing backlash against AI use. Declarations like "Proudly Human", "Human-made", "No A.I" and "AI-free" are appearing across films, marketing, books and websites.
It is in response to fears that jobs or entire professions are being swept away in a wave of AI-powered automation.
"AI is creating significant disruption and competing definitions of what is 'human made' are confusing consumers. A universal definition is essential to build trust, clarification and confidence," says consumer expert Dr Amna Khan.
But AI experts say that getting industries to agree what truly counts as "human made" will prove complicated as AI is integrated into so many everyday tools.
"From a technical perspective, it's hard to implement. I think that AI is a spectrum, and we need more comprehensive certification systems, rather than a binary with AI/AI-free approach," AI Research Scientist Sasha Luccioni said.
In the book industry, Books by People charges publishers and requires them to carry out questionnaires about their practises and how they vet their authors. The company also checks samples of books periodically to check for AI writing.
In Australia, a competing company Proudly Human uses a similar but even more rigorous system. Their auditors carry out checks at every stage of publication, including checking any changes made from manuscript to ebook edition.
Company boss Alan Finkel says systems like his are vital because industry efforts to analyse and label content as being made with AI have failed. "A certification of 'human origin' is needed but self certification is not good enough so we have a full verification process to make sure that it’s truly human originated material," he said.
生词好句
growing backlash against 逐渐增长的抵制情绪
A backlash is a strong negative reaction from people. A growing backlash means more and more people are starting to complain or react negatively against something.
There is a growing backlash against high ticket prices for sporting events.人们对体育赛事高票价的反感情绪正在不断增加。
The media company faced a growing backlash against its high subscription charges and lack of quality.这家媒体公司因订阅费用过高且内容质量差而遭到越来越多的抵制。
