9
0Selling Pipes in China? Chinese Market Must-Know Guide (A Special Feature for the 30th Anniversary of CIPS)
想来中国卖烟斗？中国市场必知指南（CIPS30周年特别企划）
This episode was recorded on May 29th, 2026.
本期内容录制于2026年5月29日。
///Show notes
Welcome to「Half in the Pipe」and listen to the full content of this episode in 21 minutes. This episode is full of useful information.
| CHINA'S PIPE MARKET
- China is a new, large and complex market.
- Cultural DNA of the Chinese people
| TARGET AUDIENCE SIZING AND ANALYSIS
- Chinese pipe market sizing
- 6 Challenges of the Chinese pipe market
- 3 Demands of the Chinese pipe market
- Troditional culture elements
- Pop culture elements
| CHINESE RELATIONSHIP-BASED SOCIETY
- Proactively enter the Chinese market, be smart!
- Comprehensive consideration and precise support, be cautious!
/// Podcaster
Jade Moqi, a branding consultant, specializes in observing luxury brands and niche markets as well as exploring consumer demands; brand consultant for P. ZHAN pipes.
万俟休，品牌营销工作者，专注高消费品牌以及小众市场观察和消费需求探索；战平烟斗P. ZHAN品牌顾问。
///Timeline
本期简介
中国烟斗市场总体状态
中国人的文化基因
中国烟斗市场规模测算
中国烟斗市场六大挑战
中国烟斗消费三大需求
传统文化元素
流行文化元素
中国人情社会
如何跟中国人做生意
如何进入中国烟斗市场
根植于土地的中华文明
Enjoy the episode！
